Domino's Pizza - Hand

Advertised brand: Domino's Pizza
Advert title: Hand
Headline and copy text: double cheese, double ham free

Advertising Agency: McCann Erickson, Quito-Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Carlos Reyes
Photographer: Ramiro Salazar

Domino's Pizza - Hand

16 comments

Martijn's picture
Martijn
1896 pencils

I like it but the same (man with big hands) is done by Publicis Paris for Wonderbra...

shimu's picture
shimu
13 pencils

Yeah cool work!! I like the idea but done before

lerolero's picture
lerolero
65 pencils

Thanks for the comments, I think the visual of the Wonderbra campaign is similar but the concept is completely different.

Martijn's picture
Martijn
1896 pencils

Bigger boobs = bigger hands
Bigger pizzas = bigger hands
?

lerolero's picture
lerolero
65 pencils

So by this we could think Bigger boobs = Bigger pizzas ?

Actually I think that in this add you would read the copy first. "double cheese, double ham, free". You would ask yourself why and the answer is the guy that works in the pizzeria that has that incredible big hand.

Guest commenter's picture
Guest commenter

even if you read the copy first... it's a nice ad, but a bit done.... now please, someone show me your boobs

Martijn's picture
Martijn
1896 pencils

Maybe you should do a guy with an extra hand? Never seen that before and it may even make more sense...

Guest commenter's picture
Guest commenter

Cool work guys

Guest commenter's picture
Guest commenter

good job

Guest commenter's picture
Guest commenter

good job

lerolero's picture
lerolero
65 pencils

Thanks

Steviec's picture
Steviec
126 pencils

Ad looks fine, but this is a) not student work and shouldn't be posted in this section and b)no matter how you justify it, it is too similar to an internationally successful campaign that has been seen by most visitors to this site. Surely there are better ways to show double serves than just a big hand. Your CD should have stopped this ever getting to the production stage.

Righteousone's picture
Righteousone
779 pencils

i don't think this forum is just for students is it?

lerolero's picture
lerolero
65 pencils

Thanks for the comments. I knew it wasn't cannes material...JAJAJA

Guest commenter's picture
Guest commenter

Hey you Stevic, i would like to see your ads, let me see just one.

Guest commenter's picture
Guest commenter

i like the idea..! it's like Gondry style..! cool men..!

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