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An invitation card for Dine In members to come to the first anniversary for Dine In.
Dine In is the loyalty programme for Hyatt Hotels & Resorts Dubai.
I barely got your idea from the rendering, but even with it (the slice coming from the card) this is a design piece, not really concept oriented. Smart use of medium for a design piece.
I get the idea. It's not great, but better than the average such communication I get.
Ivan Raszl, admin of AotW
maybe simplicity is the strength here. I saw similiar concept before, using a photo of cake, some others use car in garage sliding out, some use indicator bar of battery life, etc. But this one is a bit different, because of the minimalism.