DIE DAILY

What do you think about it?

This is a work for the new fashion-label DIE DAILY which plays with an ironic pseudo-philosophical subject of daily dying to forget about bad experiences in everyones life. The girls are dying in a ridiculus way...which just happens in their head.

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Translation: "Corinna could not bear anymore that Stefan was unfaithful to her."

5 comments

everartz's picture
everartz
7589 pencils

i clicked to see this post after i read it as die daily... but i came to know that its die in german which mean "the" as far as i know, correct me if im mistaking :) anyway whats the text saying.. it can help lots of the gentlemen here to evaluate the work
thanks
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Everartz

| Everartz |

Sachman's picture
Sachman
17 pencils

yes, you´re right, but in this case, "die" means "die" the english version. the translation of the text is under the picture:

"Corinna could not bear anymore that Stefan was unfaithful to her.
She just wanted to die. So she is."

thanks a lot for your answer!!!

Sachman's picture
Sachman
17 pencils

any suggestions? would be very nice!!!!

Wordnerd's picture
Wordnerd
6662 pencils

i can yust say, that your explanation ("The girls are dying in a ridiculus way...which just happens in their head.") is impossible to get from the ad. you can't even see this is about fashion. something's missing to clear it up.

Also, the copy could be improved.

"Corinna konnte nicht ertragen, dass Stefan Sie ständig betrog. Sie wäre am liebsten gestorben. Ist Sie auch."

-> You want to make a punch at the end where she turns out to be dead. BUT: You first see her corpse. then you read "konnte nicht ertragen" which is past tense. so you won't be surprised to read that she died.

You need something weird in that copy. i suggest - referening to the claim - "... Ist Sie auch. Genau wie gestern." (just like yesterday)

But over all - this is a very complicated idea. in fact rather a story. for fashion it could work as a weird campaign with many ads. Problem is there was a campaign very similar to this a couple of years ago. couldn't find it now, but perhaps someone has a link. if i remember correctly the line was "no more fashion victims"

Sachman's picture
Sachman
17 pencils

@wordnerd:

thanks a lot for your suggestions. you´re right, just one poster doesn´t make clear what this is all about...but there are more posters and a homepage which explains this pseudo-philosophical stuff....i like your suggestion "genau wie gestern"...

ah and this campaign will be my final exmanen...puuh...

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