Creativity! does it sell ?

I have scanned through a few ads, Great work it seems but many have ignored the customer benefits...

Today with Neuromarketing, advertising has taken a whole new turn. The I.R.M had become the true the driving force for today's successful advertising.

Creativity is a must but, we must also not sacrifice the message and benefits in the process

Today's corporate egocentrics is called corporate vanity, a virus that attacks the corporate's immune system and kills its ROI.

Whether on conventional level or interactive, customer-centered design had become vital to advertising. With a bit of imagination, you can kill two birds with one stone.

I appreciated a lot of your creativities and good luck.

Cheers

DJO

2 comments

ivan's picture
ivan

It's better to have a great idea and muddy product benefits, then clear product benefits shown on an boring ad. Obviously having both in the ad is the best.

Ivan Raszl, admin of AotW

Guest's picture
Guest

He has to be a suit

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments