Creativity! does it sell ?
I have scanned through a few ads, Great work it seems but many have ignored the customer benefits...
Today with Neuromarketing, advertising has taken a whole new turn. The I.R.M had become the true the driving force for today's successful advertising.
Creativity is a must but, we must also not sacrifice the message and benefits in the process
Today's corporate egocentrics is called corporate vanity, a virus that attacks the corporate's immune system and kills its ROI.
Whether on conventional level or interactive, customer-centered design had become vital to advertising. With a bit of imagination, you can kill two birds with one stone.
I appreciated a lot of your creativities and good luck.