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i like the art direction of the first one. just wish the other two didn't have black backgrounds but rather in ordinary settings like the first.
I like these. Transferring the goodyear grip campaign idea a little, but it doesn't bother me much, applied to a fresh new product. put it this way, If I am reading a magazine that these ran in, i would be interested in the product most likely, and these ads push the idea pretty quick and clear.