Colgate

Hope everyone likes them. Checkout http://ajstone1981.blogspot.com/ to see more of our work.

-Andy Stone (art director)

Colgate
Colgate
Colgate

7 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Filler gun - this could work with much better art. however the paste prevents cavities from occuring it doesn't fill them.. so this is perhaps too much of a stretch.

Torch - This is way to forced and slightly illogoical.

Deoderant - This doesn't look like deoderant. you would need an aerosol spray not a pump action one.

One way of tackling this would be to illustrate each of the objects in the toothpaste. eg. a torch illo - line: for brighter teeth. a deo can - line: for fresher teeth. filler gun - line: for cavity free teeth.

Otherwise I would say this is not a keeper. Oh and if possible find a less fampus brand of toothpaste as Colgat have some great ads already. G'luck CE

aj_stone1981's picture
aj_stone1981
482 pencils

The lines were used to encorporate it as a campaign. We could have done it your way but didn't want to show whitening then say it? Give the audience some credit?! The toothpaste does it all, hence total teeth.

And as for it not being a keeper, Saatchis, M&C Saatchis, Mustoes, BBH and DDB would disagree with you. Well, who we saw anyway. I'd be interested in your posts if you have any?

drunk dave's picture
drunk dave
1066 pencils

Looks like you have a stalker. Different to the usual shine/blind , not too bad.

aj_stone1981's picture
aj_stone1981
482 pencils

ha ha, cheers.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Look mate, I'm in no way trying to give you a hard time. These are just my opinions. And over all your work seems pretty good which is why I bothered to give you a critique in the first place. I just wish everyone was as honest and helpful to me when I was starting out. Keep it up. Peace.

MCP's picture
MCP
231 pencils

Hey dude, really like the filler gun, the other 2 have a bit of a mixed message. Rather just have one good one than a campaign, had you envisioned making them up and using as ambient???

aj_stone1981's picture
aj_stone1981
482 pencils

Yeah, originally the torch one was just -Advanced whitening (which is the type) we did protection for the ambient bits, gum shields, rugby posts etc. Anything that encompasses looking totally after teeth.

The product does everything, freshens breath, whitens and protects. We had them as singles but were told to make them campaignable.

Cheers.

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