coca-cola light

coca-cola light

15 comments

Slashh's picture
Slashh
294 pencils

Good idea.

ivan's picture
ivan

Funny visual, but I think strategically this doesn't do a good job of selling the product benefit.

Martijn's picture
Martijn
1888 pencils

If this isn't done 100000 times before is because the idea is too simple. It's done just 10000 times before...

BillyBern's picture
BillyBern
84 pencils

You don´t need the logo at the corner.

Zed's picture
Zed
178 pencils

Think its cool, but what i don't like is that the empty "air space" of the bottle should be down, as if the coke is also lighter than air and floating also inside the bottle. It should be anxious to get out and fly up. But hasn't this idea been used already?

Advertainment's picture
Advertainment
260 pencils

well if you really keen on it why not have the glass in the top getting filled rather then on the surface!

rikitiki's picture
rikitiki
630 pencils

john--
this solution (along with many of the suggestions above) have all been done. Even recently.

A "diet" drink that has "floating" qualities is no longer an idea that separates it from other diet drinks. Plus, i think i would stay away from CocaCola (or Pepsi) when thinking of clients for your book.

That being said...here's another way to look at it: The drink is at the top of the glass with the FOAM at the bottom....implying the drink is lighter than the foam. mmmm, good idea, no?
even still, no cocacola in your portfolio

Advertainment's picture
Advertainment
260 pencils

yeah definately agree with scrabble! Always avoid products great things have been done before, that doesnt mean
you can't do something good for it.

johnpiccin's picture
johnpiccin
41 pencils

that's true, thanks for your comments.

Martijn's picture
Martijn
1888 pencils

I think it's good to have ads fore big brands like Coca-Cola, Apple or Nike in your portfolio but it has to be really good. It's too easy to have only products that never advertise (like left-handes shops or beer with milk).

But you have too think further. What is the real insight? Why do people drink light products? How too keep the message fresh...?

Good luck!

James Smith's picture
James Smith
35 pencils

I agree with Martijn havin products in your book that would never advertise seems like a fun untapped resource, but ultimately unrealistic.

jorge21's picture
jorge21
307 pencils

I agree good comment

freddy70's picture
freddy70
35 pencils

why you put the glass?. If you make a real photo en flip without the glass you can make the same effect an more realistic.

Barkach's picture
Barkach
200 pencils

A good idea done a thousand times before

adsonly's picture
adsonly
136 pencils

i agree

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