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CNBC is a business channel, but they also have some really nice evening program so they wanted to promote the evening problem. for that i made these ads.
the original ads suppose to have only caption life after 5 and rushing hope to CNBC but the client wanted to including the line business by day, pleasure by night and all the logos.
I THINK this is not working. I'll tell u why: Business people usually work longer than 5. And even if they don't, it's wrong targetting. Most business people have good work ethics and don't want to go home as fast as possible to watch tv.
my 2 cents.
thats about CNBC Charm. It is so interesting that the business people leave for home to watch it. Thats what i got
i don't dig it, most people can't wait to get home after work. it's not an surprising reaction only because you have this particular programme waiting for you.
The client screwed up his own brand by making you add logos and line, 'Business by day, pleasure by night'. There's much too much going on here. It's just BAD work.
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