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you're going to advertise in a book for blind people?
I see no connexion between using brail and the product.
just asked if he was going to advertise in a book for blind people. because the book he's used in his ad looks like a braille book. just wanted to confirm.
Let it go, this idea is being beat to death. And is done much better and less offensive in the link below. Inkpen had a good point about advertising in a blind magazine (if the exist).
Last image on this site... http://www.joelarzu.com/
It doesn't matter if it's on the ground or in the newspaper. Actually the further from the real thing the better. I personally feel the ground is a much better medium, because it's always been there, and you just give it a new meaning by adding a branding to it. The newspaper braille is forced, because it's been put there for a reason to demonstrate something. Most importantly Braille is associated with sight impairement, not pimples. It's just an uncofortable association. The ground bumps are neutral. There are no rules of course, but it's about feelings mostly, so you need to be careful what your communication does on a subconscious level.