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This is not my work guys but i wont you to see it... :)
I hope this is spec work as there is a typo. One cannot say "Children's overweight is a growing problem. ..." it would make a lot more sense to say,
"Childhood obesity is a growing problem. ..." or "Overweight children are a growing problem. ..."
Try moving your image down and putting the type in the bluw to help it read better. The idea seems kinda forced. Your just shoving this image in our face. Try putting some other swings so we can see that it is a growing problem.
What's the BBDO in the top right? I have trouble thinking this came from anyone there.
I don't know I don't even remember where I get it... :)
The idea is ok, but not great. Bit too obvious. The copy is hard to read. I think it would work well in a non advertising professional environment. Average people would appreciate it more than we do. We've seen too many ideas on this level.
Definitely word it differently....Childhood obesity is a growing problem is a great suggestion
Overweight children are literally a "growing" problem
Did you get your idea (and the picture) from there ?
I knew I'd seen it somewhere...
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Read his comment, Shawali.
Ooooops, my bad! Sorry. =)
Nothing special here...
too much to improve