17 pencils Cheetaphant
copywriter 17 pencils | Wed, 2006-05-17 10:45
Is this idea worth a damn, or have there been enough things fused with a cheetah?
17 pencils 
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7 Comments
I think it works. However, I would do something about the "Never follow" being right next to the website...it reads awkward.
Actually, I think "Never follow" doesn't really fit with the idea. Is that your tagline or Audi's?
Why elephant?
Oddly enough, that tagline/web address thing is straight from Audi's graphic standards. I know, I know. It's weird. As for using an elephant, I thought it was a nice way to say big. Guess it could be a rhino, or something.
elephant seems fine. try an illustration or something that's simpler. make the tag line as small as you possible can. just to keep the client quiet, u know.
Dude where is the car? hmmm was it part of series of ad?
elephant to show its big and leopard print bcoz its fast. ilike he idea . but i guess rhino wold have been a beter consideration. wat say?
done for VW with a camel (less consumption)
and a gazelle (fast)
6 years ago, bronze in cannes