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anupama13's picture 5 pencils

cheesy

anupama13 (5 pencils | Fri, 2007-03-23 09:33
advert

Advertised brand: PAPA JOHN'S
Advert title(s):CHEESY
Translation of headline to English: EXTRA CHEESY PIZZAS

Agency (Name, City, Country): LOWE DELHI
Agency website: http://
Creative Director: PRITI NAIR
Art Director:ANUPAMA RAMASWAMY
Copywriter:ANUPAMA RAMASWAMY

Illustrator:MANORANJAN

Comments

ellehcimeo's picture 3536 pencils
ellehcimeo | Fri, 2007-03-23 10:06

are you for real? this was a real pizza? cool, and probably a little smelly too. nice stunt.
it reminds me of an old old old ad for, hmm, Little Ceasars i think, where the cheese was so stretchy it stretched out to a flying airplane.

Wordnerd's picture 5288 pencils
Wordnerd | Wed, 2007-05-30 11:00

i don't believe that this really was a real pizza. I don't think that would have been clever either. BUT it's cool ;)

anupama13's picture 5 pencils
anupama13 | Thu, 2007-05-31 02:06

yes it is real lying in my terrace now after use 20ft wide.made of thermocol, plaster of paris and a lot of fevicol and some pipes.

ellehcimeo's picture 3536 pencils
ellehcimeo | Thu, 2007-05-31 11:38

I think my question is getting skewed. I was wondering if it was a real dough and cheese pizza... which you have just answered for me.
It's cool!

Darrin Stephens's picture 242 pencils
Darrin Stephens | Thu, 2007-05-31 04:26

Something is weird about the pizza in the larger photo. The shadows on the ground don't make sense to me. How exactly is it being suspended on either end? Looks like it's just floating on the page. Weird.

MarceloG's picture 826 pencils
MarceloG | Thu, 2007-05-31 13:36

Very nice work, Anupama. I bet this made many people stop and think of a Papa John's Pizaa! By the way, I guess I saw this before somewhere. Wasn't it on the first page of AOTW? Anyway, congrats. Really nice work!
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