Ceres Royal Beer - Beauty box

Ceres Royal Beer - Beauty box

10 comments

bknowlden's picture
bknowlden
3647 pencils

I like the whole idea of it, but it's not coming through yet. You need some good lines.

Chappy's picture
Chappy
47 pencils

Any suggestion, it's here the copywriter has to join in.....

ivan's picture
ivan

I don't get it. How does beer relate to beauty? What am I missing?

Ivan Raszl, admin of AotW

Chappy's picture
Chappy
47 pencils

You know when you drink a six pak all the girls/boy become beautiful!

Chappy's picture
Chappy
47 pencils

or you could see it the other way around, the girsl brings there beautybox and you bring yours.

ivan's picture
ivan

Ah, ok. I see. thanks!

Ivan Raszl, admin of AotW

weighter's picture
weighter
744 pencils

Beauty box is the idea, simply calling it a beauty box is selling the idea short i think.
You can push that idea with some real sharp executions... explore some branching ideas...
Extreme Makeover, overnight edition.
6 steps to an active love-life.
Intervention for people with needlessly high standards.
The girl of your dreams, look inside.

anways they may be stupid or whatever, but like bknowlden said, it needs good lines to really make it solid.

weighter

weighter's picture
weighter
744 pencils

I'm not familiar with this beer. Is their brand such that taking the approach of making ugly people look better would be constructive to their brands charisma and market positioning? Something to consider, as thats a major consideration before devoting too much time into a campaign.

cheers
weighter

Chappy's picture
Chappy
47 pencils

this beers are called "blue cokes" becourse peoples take them to festivals. So I thought, why not do i kind of "to go" theme!
I'll work on some lines, and opload it later.

popdistortion's picture
popdistortion
1594 pencils

Not bad. Think a similar "drink 'em beautiful" thing has been done by someone else before (Budweiser maybe). Agree to the things said above. Needs a killer line and execution but the idea and direction is there.

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