Submitted by wearmysocks on Fri, 2008-01-18 11:28.
I saw a beer ad on the front page recently done exactly the same way as this, the text shaping a pint. This copy is really terrible, and makes absolutely no sense.
You are trying to emulate 'Cancer cures smoking'. This is simply saying the same thing (hence not anything new) and yet the headline is unclear and looks like bad english.
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What do you mean by saying "Cancer is curable This message is spreading through smoking. Thanks for your co-operation"? What are you hinting at?
- The trick to forgetting the big picture is to look at everything close-up.
Im saying stop smoking ur spreading cancer with cigaretes.
You're not saying it clearly with this copy, the line needs to be well thought through for the message to be understood.
i like the visual idea = copy as a cigarette
but i don't think the headline is strong enough
- Here I should have written something smarter -
Thanks for comments. please help me. If u think this line not correct.
I saw a beer ad on the front page recently done exactly the same way as this, the text shaping a pint. This copy is really terrible, and makes absolutely no sense.
You are trying to emulate 'Cancer cures smoking'. This is simply saying the same thing (hence not anything new) and yet the headline is unclear and looks like bad english.
Dalbir
www.AdOfDaMonth.com