Bournvita

boom

this is my first post

its a campaign for Bournvita - the pitch was 'Bournvita Confidence'

This is one of the ideas ... its still rough

art is not by me.

feedback please

tell it like it is ... im ready .. its a learning process

Bournvita
Bournvita

9 comments

ivan's picture
ivan

So basically you're trying to say the Bournvita makes you strong? The visual is correct, I think it would work well with good photography.

Ivan Raszl, admin of AotW

stsanto's picture
stsanto
672 pencils

yup, visual is correct... but too familiar.
something else to describe strength rather than muscle?

generally good though.

yogic's picture
yogic
19 pencils

The second visual is up

stsanto's picture
stsanto
672 pencils

second visual...
putting someone's face to someone else's body, reminds me of cheap internet pornography.

yogic's picture
yogic
19 pencils

stsanto

this is only the first rough cut .. its just putting the idea into color to see what it looks like

again - im a writer .. the art is not done by me.

stsanto's picture
stsanto
672 pencils

idea... good, but not new too.
I see a lot of ads like a child facing sumo westler, small dog barking at a bull, etc. The idea is roughly the same, you will need a great execution for this idea, it's too familar, hence you need something boom to wow audience.
Keep working on it,.. I would like to see more, think metaphors.

ivan's picture
ivan

You need to dramatize the visual better. You need a child's hand and you need a child to be carrying the man.

Ivan Raszl, admin of AotW

Karthik's picture
Karthik
52 pencils

The 'shift your playground' is quite nice.

More than better art direction, explore concept and visualisation.

If I can think of somethin, will post it.

Karthik M.
> karthikm.gd@gmail.com

kyarajesh's picture
kyarajesh
90 pencils

Good one. Why the line is coming twice.

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