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this is my first post
its a campaign for Bournvita - the pitch was 'Bournvita Confidence'
This is one of the ideas ... its still rough
art is not by me.
tell it like it is ... im ready .. its a learning process
So basically you're trying to say the Bournvita makes you strong? The visual is correct, I think it would work well with good photography.
yup, visual is correct... but too familiar.
something else to describe strength rather than muscle?
generally good though.
The second visual is up
putting someone's face to someone else's body, reminds me of cheap internet pornography.
this is only the first rough cut .. its just putting the idea into color to see what it looks like
again - im a writer .. the art is not done by me.
idea... good, but not new too.
I see a lot of ads like a child facing sumo westler, small dog barking at a bull, etc. The idea is roughly the same, you will need a great execution for this idea, it's too familar, hence you need something boom to wow audience.
Keep working on it,.. I would like to see more, think metaphors.
You need to dramatize the visual better. You need a child's hand and you need a child to be carrying the man.
The 'shift your playground' is quite nice.
More than better art direction, explore concept and visualisation.
If I can think of somethin, will post it.
Good one. Why the line is coming twice.