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Here is an ad I am thinking about puttting in my book, but a few of my respected peers don't think much of it... Design may change a bit, but opinions on the idea?
The idea is too close to the product benefit. Ppl will think you are actually selling a cart that goes backwards.
oops... I was actually thinking of that. oh my...
i think it looks great (like a real ad )
but fear is that ppl will think you are selling a mower that runs backwards