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The thought is good, but the heart beat thing has been done to death. Could you not think of another visual?
Your design is fitting, but your ideas are conflicting. The earth is not flat, a BMW makes your heart beat, your heart beats BMW... These things have a strategic issue that needs to be addressed first.
Not for a carlover
Funny...I just did the BMW Ultimate drive this past weekend with the new X5.
Your idea should be the other way around...Teaser is all bunch up and downs but Reveal us a flat line because when you drive a X5 you are so comfortable you barely feel the up and downs.
that's a nicer idea! Actually you don't need the teaser where you see ups and downs -- stick to the flat line and support copy for its comfortable ride.