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BMW Series 3 (Magazine Ad)

I came with this idea a month ago. I am not an expert in Photoshop but just tried to combine (good) idea with a beautiful landscape picture that I found on the Internet. Want to hear your opinion is this a good print ad to present as a "Spec Ad" on an interview for a job in advertising company.

budibud's picture
budibud
Activity Score 128

Too classic.... It reminds me of Porsche... Any other direction?

Boediboed
Trying to retire ad-man

advert2ad's picture
advert2ad
Activity Score 237

nice idea....

-Cheers,
Sandy

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

The typograhy is very bad. You need to learn some basics really. For now make sure the leading on the small print is much closer and move the two line down an inch. Also the image is making the whole Ad look dated, I suggest you look at existing BMW layouts if you are going to present this in any interview.

Idea very nice, however it feels a bit familiar...anyone else?

G'luck mate, J

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i agree. also, try white instead of black type.

ivan's picture
ivan

Nice idea, but art direction needs work. Congrats

flyingstag's picture
flyingstag
Activity Score 76

One of the best car ads I've seen in a while.
Love the creative use of media space (though
I might suggest you use a portrait layout to
reflect a magazine page.) White type, about
half the size (and probably a cleaner font)
will work wonders to the layout. And drop the
copy on the right - you don't need to explain
yourself (I think it's called "Show don't Tell"
in the advertising world.) That sounds like a
lot of criticism, doesn't it?

weighter's picture
weighter
Activity Score 744

I agree with the above. My first thought was you didn't need the explanation, the visual and the product benefit itself explains everything without needing the extra intrusive bulky copy.

cheers
weighter

Vladoni's picture
Vladoni
Activity Score 5

Thanks for a constructive criticism. I know that I have to learn some basic things and will try to improve myself. The reason for that is because I have ideas but no experience and know how tricky it is for me to find a job in advertising agency. Do anyone thinks that I can find a job if I have good ideas for print ads and TV commercials, master degree in MBA - marketing and strong will to learn and improve my photoshop skills?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

of course you can, you just have to work hard and be keen. you have a great attitude!

drunk dave's picture
drunk dave
Activity Score 1066

Don't tell them you're a marketer for Christ sake.. tell them it was a mistake :)))

pieter's picture
pieter
Activity Score 216

again. good idea. seems original to me and I'm an award book junkie. like others have said the copy is loose and art direction non-existant. if you are a cw concentrate on the copy and find an art director to help you out, or vice versa. with more ideas like that you will find a job, thats the beauty of this business, a book of great ideas will get you anywhere you want to go.

salamandos's picture
salamandos
Activity Score 1947

I like it.. good interaction with the reader

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

While I really like the idea, one of the main points of any cars is its looks, so by not showing the car you're putting yourself in a tricky sell. Now that you've enticed them tell them where to "get a look" of it at.

Conceptual-eye's picture
Conceptual-eye
Activity Score 99

Hey jackson, it's a great idea for a book, people's not gonna look at it, it's gonna be a creative director. It's a very nice idea.

amit parekh's picture
amit parekh
Activity Score 283

typo is not working...

whitespace's picture
whitespace
Activity Score 1953

Nice start, but what's with the disclaimer line right under the payoff line?

Give more thought into the copy itself as well... i think it can be shorter and punchier to reinforce the message of speed. Can you do it all in one line, in as few syllables as possible?

Guest's picture
Guest

lovelyyyyyyyyyyyyyyy

Martijn's picture
Martijn
Activity Score 1888

Good concept, bad art, very bad copy (but others already told you this). One thing: make sure you can communicate on the speed of a car in America. In Europe, you can't.
Good luck.

ivan's picture
ivan

Your ad will be reviewed one Creative Pro's free Portfolio Review.

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