BMW: Gifted

I know this photo of the building is stolen from a Blockbuster campaign but this is only a layout and I have been at a loss to find a good shot. This one suited my idea perfectly. If The ad ever sees the light of day, I plan to shoot the entire thing.

BMW: Gifted

25 comments

Stigset's picture
Stigset
1456 pencils

Not bad , I like it :-)

Pouts's picture
Pouts
691 pencils

nice Davosk.. hey man leave Psichiko go Maroussi!! :-) do you get me?

Davosk's picture
Davosk
4833 pencils

I think I do but I'm in Halandri, that's somewhere in between. I live in Agi Anargari with the peasants.

Pouts's picture
Pouts
691 pencils

Man maroussi ic the best place for work! try applying for JWT! i think you would fit perfect there!!!!!

Davosk's picture
Davosk
4833 pencils

Maroussi, Halandri, all much of a muchness to me man. At least their starting to put down new roads here at last. Athens roads have killed my suspension. Stini yiasou.

jorge21's picture
jorge21
309 pencils

mmm not it but him lack something

Davosk's picture
Davosk
4833 pencils

Who's him?

ivan's picture
ivan

Not sure about the logic. Smart gifted people get BMWs. Why? Is it because it's the best rational decision?

Ivan Raszl, admin of AotW

Davosk's picture
Davosk
4833 pencils

That's basically it. This is advertising where we exagerate truth and create an arrogant logic whereby our clients product is ultimately the best. Reality - in Greece BMs are bought by many souvlaki shop owners for example but that wouldn't suit the brand to show the truth.

brandsurgeon's picture
brandsurgeon
693 pencils

No, ivan... it just defines the class of the intended market. These aren't cheap cars, y'know,
and generally accepted logic states that smart (maybe not gifted) people get to have the best in life.
That's 'cos they make the smartest choices - which in this case is BMW.

Get my point?

And no, this ad is not sold on a rational platform... though it's a rational product.

Most times, worst enemies used to be best friends...

ivan's picture
ivan

So, basically you're selling this car by saying you need to be rich to be able to afford it. Is that really a product benefit. You can position a brand with price, but I think there are more expensive cars out there if you were to take this route.

Btw, I don't think BMW is a rational product. It is a good car, but overpriced for what you get. It's a brand name that you pay for. There are better cars that are cheaper. But, hey it feels good to be sitting in a BMW.

Ivan Raszl, admin of AotW

Davosk's picture
Davosk
4833 pencils

The whole point of this is not to say that you have to be a rich bastard to own a BMW but that it is the smartest decision to buy one. The strategy of our client is one of rationality and brand confidence.

brandsurgeon's picture
brandsurgeon
693 pencils

Ivan, see reason with Davosk. I've made a couple of bloopers in my copy-lifetime, still do. But the whole purpose of this is to make a statement: Buying a BMW is a choice only the smart make.

Most times, worst enemies used to be best friends...

Bonjohn's picture
Bonjohn
14 pencils

A rational product? Cars are a rational product? A now i understand why 99% of carcommercials are so boring.

Cars are emotion, passion! Especially cars like these! Nobody buys a Ferrari because it is so rational. It's fast and you aren't allowed to drive it that fast, you can't take anything with you, they lack comfort, are noisy, and use way to much petrol. But they are so passionate that most people would buy one if they could.

flyingstag's picture
flyingstag
76 pencils

Nice, quick, simple, probably the most contrived ad
I've ever seen on Ads of the World but I like it
anyway.

.nl's picture
.nl
207 pencils

This is an ad for that school...

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

that would have bin the better da yes

ellehcimeo's picture
ellehcimeo
3522 pencils

i say "book it"

Davosk's picture
Davosk
4833 pencils

It may be booked for real, with media. I hope.

ellehcimeo's picture
ellehcimeo
3522 pencils

nice!

kyao888's picture
kyao888
127 pencils

Interesting. Not a BMW style of ad. It defies the BMW classy, straight forward, clean and unique.

ndejesus's picture
ndejesus
102 pencils

I like the idea, though I think the banner should say "Alumni Meeting" instead. And the brand of the BMW is exhilaration, more than the "exclusivity" thing. It's the "Ultimate DRIVING Machine", so in retrospect, it might actually be an AMAZING ad for Lexus, which positions itself more in line with your overall concept here. ...and if this were TV, it could be really well executed by demonstrating the "intelligence of the Lexus 460, which parallel parks itself.

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

Davosk's picture
Davosk
4833 pencils

The term 'Alumni' is something which the Greek audience doesn't recognise as easily as that of 'Student Reunion' and also here, we are using the phrase 'Sheer Driving Pleasure' under the badge in the logo (if you look closely). I don't work on Lexus, I work on BMW. BTW, this is about the intelligence of the BMW owner and their choice of car, not about the intelligence of the car. Your comments are welcome but this ain't a scam ad, it's a legitimate proposal.

ndejesus's picture
ndejesus
102 pencils

My apologies. I couldn't see the copy under the badge; is that the tagline used there? Also did not take into consideration that this was for Greece -I suppose I didn't read that in the original post.

Either way, I still like it, and since it's a legit proposal, good luck and let us know how it goes.

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

Davosk's picture
Davosk
4833 pencils

No worries mate. Thanks for the comment. cheers.

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