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blood donate. Please give me your comments :)
Submitted by cleongy on Tue, 2008-05-06 01:28.
Client: Red Cross (Malaysia)
Objective: Remind the important of blood donation
Audience: Public
Title: Visual 1: X'mas Hat
Visual 2: Paper cutting "Xi" - Double Happiness (Chinese word to represent wedding)
No red inside is worse. Donate blood.
Rational: During X'mas & Chinese Wedding, red colour is the most important and a must colour to represent that big day.
As well as red (blood) is important to patient who need it most.
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Comments
:::J:::
logic problem
xmas>red = yes
red> blood = yes
xmas < u cant link this just because two above is true > blood
(hence, lines feel forced too)
nice art by the way : )
No red inside sounds strange.
Ivan, what do u think of this idea? any other line can be use to match this idea?
Thanks :)
The same idea has been done: http://adsoftheworld.com/media/print/indian_red_cross_santa
Maybe spend your energies on a fresh new idea!
Will put more effort. Thanks :)
I like the hanzi one better than the santa hat, just make the character a little easier to recognize at a glance. I'd rework the line, though.
i think it'l be more effective if you had used apple image with white color.
Imagination is More important than knowledge!!!!
Sharik
thanks gaijin. Any good line you have work out? cheers
Sharik, i've thought of using apple or others stuff in red, but that can be a lot of options. What i've think is to choose the festival in red in a series. And inmagine you did not see red colour during X'mas and chinese wedding day. This is my opinion :) Thanks.
I was thinking along the lines of "missing something?" but with your recent mention of festivals, I thought of "without red, there's not much to celebrate"
yes i agree with your opinion, but i think ad shoud be speak universal
in india green will go for festival, we might not understand in a quick mode
Imagination is More important than knowledge!!!!
Sharik
but green has nothing to do with blood. The point of this concept is to present imagery that is commonly associated with the color red. Trying to speak "universally" here detracts from the concept.
I assumed cleongy created these ads for the Malaysian audience.
...
http://alvinpck.deviantart.com/gallery/
thats true. :)
yeah i got it, i just said that festive color here is green,
i did't said to use green in this ad.
Imagination is More important than knowledge!!!!
Sharik
yes Alvin, you knew. Especially Malaysia chinese audiences.
I have already seen it before
I think its a good idea.
Good art too. Based on rationale i think its relevant and could work for the target it's intended for.
idea is good for me,.. just the copy. as mentioned above, "no red inside" is weird. Just use "no red" is enough.