Biodiversity. The Greatest show on earth.

Brand/product advertised: Tree Club - Souza Cruz Institut
Advert title(s): Biodiversity. The Greatest show on earth.
Agency: SLM Ogilvy
Agency location (City, Country): Porto Alegre, Brazil
Agency website address: www.slmogilvy.com.br
Creative Director: Luciano Leonardo
Art director: Rodrigo Allgayer
Copywriter: Luciano Kunzler

 Biodiversity. The Greatest show on earth.
 Biodiversity. The Greatest show on earth.
 Biodiversity. The Greatest show on earth.
 Biodiversity. The Greatest show on earth.

4 comments

Modal Writer's picture
Modal Writer
333 pencils

very cool, they're playing very straight with the lines you have now, i only wonder, isn't "the greatest show on earth" taken by B&B circus? don't think you can just yank that from them for this, though it's a fresh concept.

flyingstag's picture
flyingstag
76 pencils

Wicked. Straight, witty, good eye for art direction and cracking copy.

popdistortion's picture
popdistortion
1594 pencils

Tight. Why not on the main page though?

weighter's picture
weighter
744 pencils

I think these are ok. They have a well executed style, but I can't really see a great strategy or insight that elevates it into something special. Just a matter of opinion I guess.

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