8 pencils Biodiversity. The Greatest show on earth.
rodrigo_allgayer 8 pencils | Thu, 2007-02-01 22:21
Brand/product advertised: Tree Club - Souza Cruz Institut
Advert title(s): Biodiversity. The Greatest show on earth.
Agency: SLM Ogilvy
Agency location (City, Country): Porto Alegre, Brazil
Agency website address: www.slmogilvy.com.br
Creative Director: Luciano Leonardo
Art director: Rodrigo Allgayer
Copywriter: Luciano Kunzler
4 Comments
very cool, they're playing very straight with the lines you have now, i only wonder, isn't "the greatest show on earth" taken by B&B circus? don't think you can just yank that from them for this, though it's a fresh concept.
Wicked. Straight, witty, good eye for art direction and cracking copy.
Tight. Why not on the main page though?
http://www.reinhardkrug.de/
I think these are ok. They have a well executed style, but I can't really see a great strategy or insight that elevates it into something special. Just a matter of opinion I guess.