Bic Biros

Ads done as part of mine and my partner's book. Hope you like them.
-Andy

Bic Biros
Bic Biros
Bic Biros

11 comments

aj_stone1981's picture
aj_stone1981
482 pencils

Hope everyone likes them. Checkout http://ajstone1981.blogspot.com/ to see more of our work.

-Andy Stone (art director)

ivan's picture
ivan

Hey Andy, you've got a lot of good ideas!

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

you need a line and a product shot as bic mainly make razors and cigarette lighters.

line needs to tie in the benefit. the benefit here appears to be that the pen has a fine point. Just doit for Bic- Extra Fine.

However it does feel like a lot of other ads in this cateory...ANYONE ELSE??

aj_stone1981's picture
aj_stone1981
482 pencils

All wrong.

Bic are synonymous with pens, biros particularly. The ads aren't showing "extra fine" they're showing the logevity of the pens. A huge crossword, an obscenely long maze and and massive wordsearch. When you need a pen that will last, you need a bic.

Where does fine come into it? And how could someone look at this and think razors or lighters ha ha ha!?

The beauty of them is having no line. A lot of people i'm sure will disagree with you on this.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Oh Dear, You are very defensive about your work when people try to help you. I was actually on the fence as to whether you were trying to communicate a fine nib or a long lasting pen but I settled on the former. Your ad could easily communicate both of these. However the longlasting bic biro thing has been done (as I'm sure you know) much better than this. You should find a different brand.

Basically these are not quite strong enough to be no-copy ads. You'll see when the new comments come in..

Pouts's picture
Pouts
703 pencils

YOU NEED A PLACEMENT ;_) THAT'S COOL

aj_stone1981's picture
aj_stone1981
482 pencils

We're employed in London now, but thanks.

Stigset's picture
Stigset
1454 pencils

I agree with aj on the Bic pensils( the logo is a pen). My problem however with this ad is that it works better for the extra fine nib that longevity, because any pen can write trough that maze without getting used up. You would need a lot of pages before the pen gets out of inc. (My pen wich is not a BIC can write through a couple of bloc notes).

aj_stone1981's picture
aj_stone1981
482 pencils

That's fair, the whole thing was aimed at playful suggestion. Admittedly CE is right, it has been done better, one of the greatest ever ads, the bic 'infinite' ad. How can you ever better that? You can't. We thought of looking at a more playful approach, almost like extreme puzzle books, so hard they'll take you ages, but i see where you're coming from.

Our ads would sit as DPS in the broadsheets to get across the message even more, with foldouts in other mags, again to just drum in the logevity. It's more suggestion than statement.

TRICKY's picture
TRICKY
3954 pencils

aj stone81 i like your work, nothing really to blow you out but you are cool the ads are clean clear not award winning but true entertaining one thumb up champ
keep it streamin............................

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Hi
I don't think there is any confusion regarding the message - this pen writes for a long time.
However ... unfortunately, the 'cross-word' idea already won at Cannes about 6 years ago, so 'done'. (TBWA Hunt Lascaris Johannesburg)
Plus, the maze is presently completely over-used ... in different ways, for everything ... as a visual it is way past its sell-by.
The third execution is a kind of no-brainer follow-up to 1 and 2.
These comments aside ... the bar for bic is pretty high ... you need to find a more intersting, dynamic way in ... the thinking in the above campaign is dated.
I would advise you not to include this in your book, but to come up with a fresh, new campaign for bic.
Good luck!

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