Beagle Paws poster

Beagle Paws is a non-profit organization run by volunteers with shelters across Canada.

This is a poster concept I created, it is layered with mini business cards joined to the bars. When a potential rescuer removes a mini-card, the bar removes from the poster as well. Essentially as enough people are interested in beagle Paws they help free the beagle. The copy reads 'best friend needs rescue'.

Opinions welcome.

cheers
weighter

Beagle Paws poster

8 comments

Modal Writer's picture
Modal Writer
333 pencils

cool man, like the interactive part of it, without that it's too flat.

rainman's picture
rainman
267 pencils

Very clever. I like the exaggerated frown on the beagle's face.

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

weighter - wait...explain the concept again? How are the bars removed from the poster? They are attached to the business cards?

original doodles + creative sweat = thinkingfresh.ca

weighter's picture
weighter
744 pencils

yes they come off when the person takes the card below each corresponding bar

Cron187's picture
Cron187
553 pencils

If you want to put this in your book you should show what the business card looks like with the bar attached to it once it is pulled off. Also, it would be good to have a before and after shot of the poster. One with all the bars and one without.

This way you don't have to do so much describing about what is going on.

P.S. It shouldn't be "best friend needs rescue" it should be "best friend needs rescuing".

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Kind of a borrowed outdoor ad idea, no? Amnesty International has used simliar direction. Have also seen a similar outdoor ad for that TV show Prison Break TV. But I do like the idea of viewers removing the bars. Why not make it so that each bar is made up of 20 or so business cards (placed vertically ontop of each other) so that this interactive ad lasts longer?

original doodles + creative sweat = thinkingfresh.ca

Claudia76798687's picture
Claudia76798687

Smart idea. Very cool.

mellowmarketer's picture
mellowmarketer
152 pencils

great idea love it. and thinkFRESH's idea would ad to it. But i seen see potential problems with the interactivity. You'd have to choose where u put it very carefully.

P.S Its Awesome Idea.

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