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bata_dog ad

Client: Bata
Copy: Soft at touch, strong at performance.

Hi this is my first post here, I would like to hear comments on it.

Cheers,
Orynge

bata_dog ad
stsanto's picture
stsanto
Activity Score 672

good idea, but this picture looks scary to me :) the red mouth looks a bit gory. and also, the background doesn't look good.

Desi's picture
Desi
Activity Score 1052

Picture is ok, but the idea is weak. Dog simili is my problem. First of all it doesn't add anything. BMW's ads where they had horeses inside a stable with the window looking like BMW grill was great as it spoke about power and linked to the product, and the grills helped. Here I see no connexion with the choice of the simili, and then dog does not mean stong on performance.

stsanto's picture
stsanto
Activity Score 672

my dog likes to bite sandals... and i guess most dogs like to do so. so there goes the idea. the dog here has no teeth as this sandal is strong, this is a general idea (not a new one, everyone will come with this idea), but if executed well, might be a powerful ads.

gulo's picture
gulo
Activity Score 461

ya simile is the prob.
doesnt sum up!

but Orynge welcome anyways ...
keep working

orynge's picture
orynge
Activity Score 83

stsanto: thanks for your kind suggestions, sure I will try to redo it and execute well,

desi: thanks for your lecture

gulo: thankyou

by the way this is not a final ad its just a concept, when I registered here I was eager to post something and so was not able to wait till I find best dog image suitable for this ad. waiting for more comments

cheers,
Orynge

ivan's picture
ivan

It works, but it can be categorized as an average idea. There is no unique insight to the product. There is no special way of looking at it. It's a bit simple. Well executed I think.

Pouts's picture
Pouts
Activity Score 703

i liked the execution.

But i wouldn't associate a dog with flip flaps i would go the sex appeal way!
after all these blody flaps look like the g-string of the feet right?

Karthik's picture
Karthik
Activity Score 52

It doesnt work for me. Use a better comparison.

Karthik M.
> karthikm.gd@gmail.com

Ainadaliel's picture
Ainadaliel
Activity Score 271

Soft at touch? Or Soft "TO THE" touch?

I think the copy needs crafting.

YesFour's picture
YesFour
Activity Score 22

What?

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