Ballistic Gear

A couple posters for a local skateboarding/snowboarding/clothing shop. This shop is about attitude, style and gear (and definitely not cheap) which is what I tried to capture in the posters. opinions?

weighter

Ballistic Gear
Ballistic Gear

4 comments

Modal Writer's picture
Modal Writer
333 pencils

sexual innuendo is overdone, and easy. More than that, unless it's truely relevant (as this one is not quite) it just comes off as studenty. What's the concept, that you can make sexual innuendo about anything? It needs a strong idea to fit the attitude.

weighter's picture
weighter
744 pencils

I'd completely agree with you 100% except for the fact that its not an ad, its an in-store poster. Guess I probably shouldnt have posted it here to begin with hey? :)

Modal Writer's picture
Modal Writer
333 pencils

ahh, in-store material, that makes it more palatable. You got the attitude, still think you don't need the innuendo, it's rather cheesy.

weighter's picture
weighter
744 pencils

agreed. not my favourite work... more of an exercise in style and brand extension than intelligence and innovation. thanks for your feedback as always.

weighter

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