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whats tat mean?
have you ever eaten baked beans and got into a bathtub? if not try it you will understand
The man who stops advertising to save money is like the man who stops the clock to save time
i hope it exists in many flavors and scents!
sure!!! wait to see the vegetarian version;)))))
Would anyone explain? I understand I am a blockhead
not yet Idamarko not yet still waiting for a bunch of honest replies
i sort of get the idea behind it...is it saying beans make you fart??? also why is the 'beans' on the brand stretched?
I think its hilarious
i could create a promotion around this one where i can offer with each 6 pack with shoes with no bottom part for extra efficiency "best used in winter";)
What does this say about the brand? It's a fart joke about beans...could be any beans (plus, the art direction needs work, albeit a goofy idea, it could be made much simpler). As a consumer why should I buy this brand. How would you propose selling this to the brand director at Heinz? What would your rational be?
Good is the enemy of great.
Good is the enemy of great.
thank you my fellows creatives for ur interest for once;)
What does this say about the brand?
-it says the truth -
..living in in denial is a major sin
- beans=fart no matter how snob you are so the product is mass=laugh=illusion ,welcome to the real world
- It's a fart joke about beans....
a- yes nothing new here its the truth
q-could be any beans
a-the strongest and the truest to the people.... no bullshit no lies ..making fun out the real things=life we eat a good meal and have a good laugh then we die...
q-(plus, the art direction needs work, albeit a goofy idea, it could be made much simpler)
a-difference in tastes makes the world turn around ..i am sure if we have a tequila together every thing can become possible..cheers
q-As a consumer why should I buy this brand
a-here again yu are talking truthfully to the consumer
q-How would you propose selling this to the brand director at Heinz?
a-by showing him that this thing can work thanks to this site and your interest ...and by far speaking creatively the truth and nothing but the truth
"'cultural movement ..in this site called ads i am sure if we meet one day in ibiza we can have a nice sun set talk and learn from each other that is if we want to stay open
q-What would your rational be?
Glad to see your passion for your idea. From experience, I can say that you might want to consider working on your sales pitch. I don't mean any offense, my only intent is to hopefully inspire up and coming ad folks to consider all angles and how ideas can be pushed from good to great. Perhaps over a few tequila's
the pleasure would be mine :)
This is really cool. I like your approach to the subject. You took something as crude as "farting" and expressed it in a cool and refined way.
But farty beans are no good beans :)
beans are there to make you fart ...and once you eat beans you become humble and human.... its not like yo just ate a refined dish i....ts chilly con carneand the its cousins...
I'm not a copywriter, but I would love the line "home-made Jacuzzi" :-))
Find it funny and works for me. Hope the client dares ;-)
Home-made Jaccuzi...so be it :)
smart, liked it
i really liked how you were able to explain everything in your comment above, but i have one question... if everything HAS to be explained, how effective of an ad is this?
to be honest, i didnt get it at first and aparently neither did a bunch of people, and we're "creatives"
i think you definitely need a headline to make this ad. also, consider this: beans make you fart, this is true, and like you said, everybody know it, however, in America at least, farting is not good, its is embarassing to fart in public. this is why i say the visual is not enough here.
what about farting? if you eat baked beans, you are eating them at home, right? so why not use that... i feel like this is an interesting way to sell beans, but it would need to be executed better than any bean ad in the world, in other words, you've got a lot of work to do.
but good job for looking at it from a fresh angle.
yo..you...really really mean that in america farting is not good !!!!maybe its considered vulgar...if farting wasnt goodthen why our body needs to do it? anywway thats not the point thank you for your kind and generous comments i'll see what to keep and what not to retain
it think i got myself a line .....Home-made jaccuzi ....i do agree that the work shuld continue ..in fact it never stopped
ok here are the rest of the ideas...with "ZED'S" headline
It smells the good funny idea!
this is not bad, but surely not great. I believe it's a 'first idea'. I mean come on, give a brief for this product to 50 creative teams, how many would end up having this idea? 50?
Ok. you seem to have the fart joke thing down pat. Now you need to just let it go if you want to be taken seriously. You really need to demonstrate how you can think beyond the typical Jr. thinking and the bathroom.
Plenter is right. Beans + farts = first idea. Any second grader would have had the same thought.
I really hoped your next attempts would be different, not just more of the same. You can take my advice or leave it, no skin off my nose, however, this stuff may make your buddies laugh but it won't get you a gig or respect as a creative.
you really must be in a bad mood today
Have to agree with CC3.
This is frat boy humor. Has NOTHING to do with the brand. It's really first idea material. At least execute the idea better.
from now on i will not make my buddies laugh fearing i will not be respected anymore .....as a creative
dude, try to appreciate our comments instead of turning them round.
we're not pulling you down, we're just saying that this particular idea is not something that will give an extra value to your book.
i know, it's funny. it really is. But it's an obvious idea. Lots of creatives had it or would have it.
my 2 cents. try to do something with it instead of feeling personally offended.
Yes it is funny and yes, maybe it is a too easy Idea, but has it been done before? I believe not. I think the reason for that is because no client would like to connect food with farting (although it is really what it does). So it must be done in a really funny way to maybe get approved.
Heinz will for sure give an extra value to a book I believe.
What I meant to say in my previous post was that the Idea is good because it is not direct. It shows a benefit of farting in a funny way, and not the farting itself. For example making your bath tub a hydro massage one :-)
The practical joke shows no benefit of that act (except making ppl run away). Here you show a "self-enjoyable" joke. It could work better if it was a sort of a "stink-bomb" in some school class for example. But it doesn't give you any good in result, except a laugh. The bath tub though is useful ;-) Another sample could be someone going really fast on an air sea mattress, talking about an outboard engine there.
The sleeping gas is better (it has somehow a benefit) but again smells bad. This one is the funniest to me, but as I said, I think it will be better going to a slightly different direction.
I understand you want to show here the "farting for fun" project, I am just saying fart to make something out of it. :-) And by the way... do women really fart? I thought it was a biological thing :-P
As for the copy I think you need it for the tub and the gas. the practical joke can't use it.
I also think the text next to the logo (product) is not necessary at all. the home-made
advantage is told by the headline and it is logically referring to the product too.
That's just the way I see it, sorry for the long comment, but since you mentioned my name, I had to. Oh, and don't forget to give me the credits (cause if Heinz takes this, I will definitely put it in my book ;-). I didn't mean to disappoint u or anything, I just said my thoughts (could be wrong ofcourse) but this is the meaning of this forum... Some sort of a brainstorming, and I wish everybody treated it like that.
Don't get me wrong here, I do like your work shown.
I didn't say that Heinz doesn't give an extra value to your book.
I'm saying that this particular idea doesn't give an extra value to your book because it is too easy.
creative directors want to be SURPRISED when they look in your book. and imho this idea isn't surprising at all.
Just reflecting my opinion here.
like it's been said: good is the enemy of great.
No worries mate, I know you meant the idea and what I meant is that having sold your idea to such a dificult client (in my opinion) means the idea must be good. So you advise Tricky not to put it in his book if it isn't done. I don't agree, but it's a good thing u do reflect your opinion here, that is the point :-)
no problem. It's monday morning, we should be nice to eachother anywayz :-)
Beans beans the magical fruit
the more you eat, the more you toot...
Energizer Bunny arrested, charged with battery.
Guys thank you
i really got the idea behind your comments what Pienter said is true!!! this is the first idea its the nude idea i know......... now when" ZED" came in with his "suggested line" i thought it was good to try it (hell yes it's a good one ) home made jaccuzi!..and maybe try to experiment the line on different "first idea"
ZED i appreciate your courage..all what you said makes sense to me
theres no way on earth for me to put the evolution of the idea in here (exhibition) (sorry Ivan) but this is the truth..i'd rather wait till its out to post it front page
i consider that this is a site were you can experiment and listen to what the community has to say even if its crap dog flees, 8th floor etc you name it...one small stupid comment can say a lot and an intteligent and advisory one like yours are even better ....i learned that the only way to know is TO TRY ...and this is what i was doing here
This is bad.
And if you try your "sales pitch" at an agency, you'll be thrown out.
These ads are awful.
Beans are a high source of protein, great for building muscles. How could you show kids and muscles in an amusing (yes, still FUNNY, tricky) way....that's already a better way to sell beans to those who would buy them: moms
Agree with almost all above. the idea is predictable, and also has nothing to do with the brand as being heinz a top of mind brand. if it was a CD targeted beans for rednecks, it would be ok in terms of targeting. But ideawise its a first predictable idea and i already saw it in a trainee book, for a different product (in a card game here you use beans to count points).
And i find (its only my opinion) the sales pitch, quite anoying. I see it as trying to save an idea no matter what. Its ok to have a rationale behind an ad to explain the decitions you made. But when you use it to try to save an idea that cant swim for drowning its a waste of time.
Its your choice, to have a portfolio with ads that you know how to defend or ads that stand by their own. A great portfolio is a portfolio that needs no one guarding it and defending it. Ideas either stand againts criticism (or generate none) or fail terribly. There is no middle point in this.
That's absolutely true. Agencies, especially the better ones, will laugh at you if you try to 'explain' your way through a negative comment. You'll come off as your typical junior creative whiny asshole if you do that. You're just extremely lucky you are learning this lesson here than in some CDs office.
Best advice...keep your mouth shut and listen. Trust me, you're doing yourself no favors by trying to convince yourself this campaign is worth anything more than taking into the bathroom stall when you have to do a #2.