arial washing AD

the powerful arial washing powder is making you unable to see the texture of the white cloth
due to its ability to erase all stains! the only part of the t-shirt shown was the collar
and the buttons.

drunk dave's picture
drunk dave
Activity Score 1066

If you didn't know this idea had been done I'd say great thinking... unfortunately it's been done to death in a number of different ways.

bknowlden's picture
Activity Score 3647

Everartz, I hope this is your idea. Based on the quality of your other stuff, and the fact that this exact idea has won a lot of awards... I don't know. If you stole it, shame on you. If you didn't, be flattered that you are thinking on the level of the big boys.

everartz's picture
Activity Score 7609

thanks bknowlden and everybody else of course! to be frank i didnt see this specific idea being
done here or there...but when i scribbled it i totaly believed that i could hit somewhere!
this comment you gave is motivating and stimulating me to do better in future... thank you alot.

| everartz |

Desi's picture
Activity Score 1052

Agreed with bknowlden. Idea's been done to death, but then welcome to advertising :)

popdistortion's picture
Activity Score 1592

Agreed. According to your statement you haven't seen any similar ones so, great thinking. A logical conclusion to the product. You're starting to think like an advertiser and like Desi said, welcome!

everartz's picture
Activity Score 7609

that was my idea guys i didnt take it from anywhere... even it may seem similar to other ads done somewhere else.. my opinion what would a house wife want from a washing powder except a VERY clean and shiny white color for the white clothes!? since this is the main thought roaming around in all similar ads then the approach is gonna look similar too!!

thanks for the comments guys.


| everartz |

salamandos's picture
Activity Score 1947

it's an old idea and it was not even great when it was new.

adabortion's picture
Activity Score 615

I just hope that you are not just pretending you haven't seen similar ads, Everartz. The nature of the product itself leads to that creative execution but it doesn't mean it's the only permutation you can go for.

everartz's picture
Activity Score 7609

calibara864, pretending is not the word to be used here! i know and sure as well that there lots of ads being done in a similar ways even better than my execution...but the point is before submitting an ad to be discussed i put in my mind the originality of the work and that its MY work... and my work only!! the easiest way for any designer or art director is to log on one of those ads links and get an idea and tweak it around down to their own convenience, but thats stealing and i dont steal ads coz i dont wanna lie to my self, i hope you dont take this personally and thank you for your honest words in your comment.


| everartz |

Beatles's picture
Activity Score 47

everartz, next time visit www.P&G so you know what has been don so far on Arial.

adabortion's picture
Activity Score 615

Ok, then disregard my comment, and now at least you've known how many of those ads look like yours.

xiatongmeng's picture
Activity Score 2

Dear Manager:

Your name and address have been given to us from Internet. We are now writing to you in the hope of entering business relations with you on the basis of equality and mutual benefit and exchanging what one has for what one needs.

We are very well connected with all the major dealers here of Washing Powder. Our company is Topseller Chemicals CO., LTD (Beijing Branch).We have passed ISO9000 International Management Systems in 2000, and has the abundant technical force and the advanced production equipment. Besides focusing on own brand development, the company is active in supplying OEM service for customers both at home and abroad. Continuously supply steady cleaning products for more than 100 customers in over 40 countries and regions.

We supply the following services to the customers around the world:

1、Carry on OEM processing according to customer's washing powder sample or technical standard; Provide phosphorus or non-phosphorus washing powder in accordance with environmental protection requirements in different countries. The density varies from 0.28g/ml to 0.80g/ml, while packing specification ranges from 35g to 550kg.
2、 Purchase cleaning products for clients like soap, laundry solid soap, shampoo, washing-up liquid, etc. and detergent raw materials like LAS, soda, sodium sulphate, zeolite, STTP, perfume, etc.
3、Help customer to design and produce the detergent powder packing bag(PE、PE/OPP) of different specifications.

You can browse our website if you want to much information about us. We look forward to your favourable reply.

Yours faithfully,
TEL: 86-010-82512926
FAX: 86- 010-82512978