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Are you wearing?
Submitted by mesushovan on Sat, 2008-03-29 07:04.
Task:
To make people aware to wear a helmet.
Brief:
The message got to be conveyed to the two-wheeler riders in a very simple, yet creative way. No visual of accident / blood / death, etc is required. A fun element is welcome.
Consumer touch points:
Bike / scooter stands out of market complex / office premises / metro stations / shopping malls / cinema halls / amusement parks / hotels / restaurants, etc.
Media vehicle:
Poster
Idea:
Unlike Ravana you have one and, only one, head. So protect it in a helmet to save it… as you just can’t afford to lose it… and die.
Comments
Funny ad :-) It made me chuckle. Didn't move me though.
I don't like the brief. Who said that road safety ads are supposed to be funny?
I understand you're trying to avoid showing blood, death, etc...
but humour is not a good alternative.
ok point noted :-)
now plz explain with solid reasons, why you think that humour is not a good alternative. i'm all ears... hence shoot ur lines :-)
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