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Anti Smoking (second try)
Submitted by NooRA YouSEF on Sun, 2008-07-06 10:53.
Hi everyone, this is my second try for the anti smoking campaign, I really need your comments.
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You have a good idea, but it needs works. As the visuals go, the black side should have more smoke and make it brown/gray not white. The blue sky should have fewer clouds, just enough to tell it's the sky. The placement of the text is strange. First you look down and then up. You need to create a better flow. Now the message it doesn't tell you how to breath again. How do you stop smoking? Cold turkey, drugs, a service or whatever it is, its not clear.
Thank you very much for you comment. I will try to work with your suggestions,they are helpful.
You have a good idea
no, he does not.
It would be cool if the smoke and clouds would be exactly the same shape.
Good idea. But needs more art-driection. Hope Scad's comments will do.
Need to ad more clouds on the black side and on the blue side, Some pleasing blueish sky with more clouds.
And text placement to be appropriate!!! and YOU'RE THERE... Good man. WELCOME TO THE WORLD OF ADVERTISING.
*bangs his head on a table* ... so many people who shouldn't be allowed to give advise....
There's no idea here. Sorry, back to the drawing board.
Hi everyone, I'm not trying to give excuses her but I'm just a new student who started to learn only from last Feb. I posted this so I can learn from you all.
Thanks guys for your comments.
I'm she not he!
okay, I am going to go easy on you here but I'm only gonna do this once. I expect you to follow up with a better idea.
you want to to understand that smoking is bad. that's okay. but then you say "smoking is bad". that's repeating yourself. that's preaching. advertising is flirting. you are not saying anything interesting here. your job is to find a funny, insightful or just different way to make me understand either HOW BAD or WHY smoking is bad. it's like telling a joke but you are only telling me the punchline. "the guy is dead." well shit, that wasn't very funny. you need to tell me the rest of the joke if you want me to laugh, if you want my attention.
convince me.
Welcome Noora, I admire your courage to step in amongs these people :)
OK, understood. You picked a tough assignment.
You highlight the problem, (Smoking is the leading cause of death in the UAE), and then you provide an immediate solution "Breathe again". Unfortunately, getting people to give up smoking is much more complicated than that. There is no easy solution and your ad implies that it is a simple thing to do.
I can't give you the solution here, but I can try and tell you to think about a more unique way to present your case. Smoking kills, that's not a surprise. The fact that it is the leading cause of death in UAE is also not really a surprise. People who smoke know that it might kill them, so telling them that isn't going to change their behavior.
You must look for a more compelling insight to the problem. Think about it in a more unique way and then when you have uncovered that insight, execute against it.
Speak to smokers and you might find the solution.
Wow, Thanks guys for this helpfull comments. Well this is what I was looking for, I really appreciate it.
to add on Pete2's comment...
when you think about smoking, these are the common ideas:
- smoke, cloud
- killing, death, illness
this is the challenge: do something without anything in that list! :) if you do, you're out of the box, makes you unique and precious.
Thanks stsanto :)