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hey dude! please pay attention on layout! & concept is not good.
sorry but i didn't liked it!
Think, Act, Invent.
"dont dump the ashes into your heart" and "STOP SMOKING" may be what you want the ad to say, but not necessarily the words you should use to say it.
also, not too sure what is going on with the "heart, ash, tray" treatment you have going on. i mean i get it: your heart becomes the ash tray, but i dont know why you put that there... never assume that the reader is stupid, i think the reader could understand your connection here with health and smoking.
also, i think that this ad just misses, common understanding is that smoking leads to problems, mainly in your lungs, showing a heart confuses the hell out of me.
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