play around with shadow, use of light, and exaggerate the perspective... and maybe the line shouldn't be so concise and to the point.. let your audience ponder the line a bit.. maybe something to do with smoke?
This ad means nothing, sorry. And yet another proactive anti smoking ad. If people can't even think of different clients, how the hell are they going to thing of unique executions/concepts?
Submitted by nawaz_grafix on Sat, 2008-03-01 03:45.
well, guys what you atleast can do is give it a lil thought, shadows in a studio indoor lightings? i dont think so...Copy depends on the market you wanna capture, maybe their litracy rate is below average? so i guess you guys are just being harsh...atleast its something new! and hasnt been done before...cheers!
Submitted by dansheppy52 on Sun, 2008-03-02 13:59.
Agreed with nawaz. At least it isnt turning the cigs into bullets or a noose or some boring shit like that. Nice thought trying to take it somewhere else. It needs to be developed though and the copy sucks
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play around with shadow, use of light, and exaggerate the perspective... and maybe the line shouldn't be so concise and to the point.. let your audience ponder the line a bit.. maybe something to do with smoke?
This ad means nothing, sorry. And yet another proactive anti smoking ad. If people can't even think of different clients, how the hell are they going to thing of unique executions/concepts?
no idea in it, sorry.
this is so bad!
it doesnt wann amake me quit, everyhtin gon the page looks so clean and nice that it make sme wanna light a ciggie!!
if u r gonna make an anti smoking ad, make the ciggies look less appealing
is it an ad?
well, guys what you atleast can do is give it a lil thought, shadows in a studio indoor lightings? i dont think so...Copy depends on the market you wanna capture, maybe their litracy rate is below average? so i guess you guys are just being harsh...atleast its something new! and hasnt been done before...cheers!
The image is arresting. But the copy is a letdown. Big disconnect between the two. The ad says nothing to a smoker wanting to quit.
Agreed with nawaz. At least it isnt turning the cigs into bullets or a noose or some boring shit like that. Nice thought trying to take it somewhere else. It needs to be developed though and the copy sucks
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