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Too direct and generic in my opinion. At least use DVDs as smiley faces. Wait, no - that's cheezy.
Ivan Raszl, admin of AotW
And wait... I've got pirated DVD's (yeah, I'm a bad boy) and they're in excellent quality!
Simple fact is, it's quite easy to get cracking quality pirate DVDs. I think it shoudl be more about the legality of it than the quality of the product for it to have any effect on the public. As an add its ok, but im sure given a few minutes thought it would be possible to come up with two other images that connote good and bad more effectively. Thumbs up and down? perhaps even :) and :( - effectively targets a youth audience. (IM/Txt talk...)
-three pound for a brand new DVD - perfect quality - with covers. Comes with 1000 pound fine and criminal conviction.