ivan's picture

This is really nice.

Ivan Raszl, admin of AotW

cesarsepulveda's picture
62 pencils

Thank you!
I made this in my practice as copywriter in BBDO Chile, one year ago.

Eugens's picture
2630 pencils

good ad. is matchbox still around? do they still make toys?

cesarsepulveda's picture
62 pencils

Thanks dude...

I´m not sure... I had the idea, not the client... hahaha!

Martijn's picture
1898 pencils

Not bad but it is very difficult to do something clever and new for a client like this. I've never seen this idea bad I've seen "everything becomes big because matchbox is small" ideas too often...

(sorry if I sound arrogant...)

boyoboyitsfun's picture
151 pencils

It's fun and I'm not sure if you knew that some matchbox stuff had won on a couple of occasions in the past couple of years (I think it was Ogilvy Toronto's Hot Wheels stuff in the Marketing Awards this year actually , but these dinky cars have been winners for others too)...I think this one-off keeps pace with those award winners though. Nice job.

Pouts's picture
691 pencils

it's quite nice
well done! MAYBE THE ant should be smaller but it's ok!

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