Animal Planet, Latin American premiere of King of the Jungle
Lion: Has anyone seen the host?
Croc: 1 jungle, 12 contestants. Actually, 10.
Rhino: They have to learn to wacth the camera, but also their backs.
Cheetah: Today we salute the winner, if we don't lose him first.
Client: Animal Planet
Agency: Grupo 35 Publicidad
Creative VP: Florencio Ros
Creative Director: --
Art Director: Sixto Gil (me)
Copywriter: Florencio Ros
Photographer: Jesus Ochoa
Digital Retouching: Arte Media
Comments: I came up with the lion one, and the rest was colaboration. As for the terrible layout, it's international guideline. I don't believe in director's cut, so my work got published exactly as it is being posted. All comments are welcomed.