Actual Homes May vary

New homes from the low 200's

*Actual homes may vary

Actual Homes May vary

22 comments

klaussnow's picture
klaussnow
1675 pencils

whats the twist?

... its already been done...

Conceptual-eye's picture
Conceptual-eye
99 pencils

yup, I thought I didn't get it, but it seems like there's nothing to get. Hope I'm wrong.

Cheers

ladylee's picture
ladylee
223 pencils

Because OBVIOUSLY the home is not a $200,000 home, that's why it has an asterisk next to it and a disclaimer at the bottom....

Conceptual-eye's picture
Conceptual-eye
99 pencils

DUDE, NO1'S GONNA GET THE IDEA WITH THAT FONT SIZE!

And by the way, that's already done with a Budget Hotel. It's on Luerzers Archive, check it out.
It's a very expensive suite with an asterisk on everything: the sheets, the champagne bottle, door, etc.
On the bottom of the ad it has an asterisk with a copy that says: * Not included

Good luck!

ladylee's picture
ladylee
223 pencils

The disclaimer is like 12pt type...it was shrunk to be on here!!!...that's I tell you what it says at the top of the page.

ladylee's picture
ladylee
223 pencils

What's already been done? Using an asterisk? I'm sure it has...But you can say that any element/idea in any ad has been done before!!! You are acting as if the ad has been copied verbatim!!!....it's completely different.

pixelbomb1's picture
pixelbomb1
2555 pencils

ladora.. it's DUDETTE. not DUDE. ladylee? ;-)

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

first off, i don't know if it is your intention, but you are coming off as being rude in your comments. yes, the internet affords some anonymity, but it would behove you to be less on the offense.

i knew that the disclaimer said "actual homes may vary" but the logo is too small for us to view, and i have no idea what the product is. i'm not sure where else to go with my comments, until i know more about what the brand is and what your intention was.

ladylee's picture
ladylee
223 pencils

Isn't it obvious that it is an ad for new homes?...and new homes are a product? I'm not quite sure why you don't understand what the product is? The logo is for "Pulte Homes", a homebuilder company.

Conceptual-eye's picture
Conceptual-eye
99 pencils

Don't be so rude on your comments ladylee, it's a FORUM so you can post an opinion. If you're
not going to take the bad comments, it's better not to post. As you can see no1's getting it,
it's impossible that every1's wrong, think about the other way round.

ladylee's picture
ladylee
223 pencils

I'm not too worried that you guys aren't getting it, b/c none of you guys appear to be from America...Everyone who I've showed it to in the States completely understand it, and find it amusing. And I'm not being rude, I'm trying to explain to you guys what's going on!!

Conceptual-eye's picture
Conceptual-eye
99 pencils

i repeat, HOW U WANT US TO C THAT MINI FONT. IT CANNOT BE READ THROUGH THE SCREEN

ladylee's picture
ladylee
223 pencils

DUDE!!! I WROTE IT AT THE TOP...because I know it is too small to read on the ad i posted....but you can tell WHERE on the ad it is posted!!!
Do you not understand that in "REAL LIFE" you can read it!!!!!!!!!!!!!!!!
(12pt font...pretty big and readable to most people!!!)

Conceptual-eye's picture
Conceptual-eye
99 pencils

Too lazy to keep arguing lady, I just posted a comment, but if you think it's pretty good
why posting, just keep it in your book and do whatever you like. If you keep posting
ads and get some comments you don't like why post. Anyway, good luck.

ellehcimeo's picture
ellehcimeo
3522 pencils

if you only wanted comments from people who are from America, perhaps you shouldn't post it on "ads of the world". geographically, we both live on the continent "america" it isn't just a reference for those who live in the united states. there's north america, central america and south america.

a good idea gets across all nationalities by the way. and your idea is lacking. i doubt that people in the housing market who can spend roughly $200,000 on a home want to be reminded that they can't afford a mansion.

if everyone you know is telling you that the ad is great and you aren't getting the same response from people here that you want, doesn't that give you pause to think? at all? or are you too busy getting ready to use your "all caps" and exclamation marks to care?

ivan's picture
ivan

I know what you are going for. The joke with an asterisk, but it is not that good of a joke to balance the disappointment the reader will feel. He will feel cheated and poor. That's not a good way to start a conversation for a brand.

Ivan Raszl, admin of AotW

popdistortion's picture
popdistortion
1594 pencils

Have to agree here with Ivan. It makes sense for Brinker Budget Hotels, but not for people that are planning to buy a home. It really goes to a personal level and holding up a mirror to show people, like Ivan said, that they are poor. I'm sure that wasn't your intention and the idea by itself is quite good. It's just the wrong product. Keep brainstorming!

Shut Theory's picture
Shut Theory
515 pencils

i think if u put in the title something like: "the image says"... at least I could have told that the title is what the image says :)
I did not see the astrick from first time, and i figured from your comments the copy below, but it may be more evident in real size... anyway, it is a disappointment like ivan said, that u cant afford such a house :(

ladylee's picture
ladylee
223 pencils

Well i guess I should have asked people in California about this ad, because it has to do with the California housing market, and it is too much of an exageration for people (in CA) to take the ad personally... The fact that there is a 200,000 home in California is almost unheard of....and the picture shows a 4 million dollar house... Thanks for all the feedback though, it was interesting

klaussnow's picture
klaussnow
1675 pencils

whew, i'm tired.

... its already been done...

ChuckNorris's picture
ChuckNorris
834 pencils

give up. your ad sucks.

rikitiki's picture
rikitiki
630 pencils

or at least your tone....after reading several of your (ladylee) comments on this site, it seems you're missing the point of constructive criticism (along with an open-minded grasp of cultural relativity).

If all you want is positive feedback, come up with an ad that everybody all over the world can understand*. After all, we are in the Global Communications business here.

*asterisk ads are not clever just because there's an asterisk

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