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New homes from the low 200's
*Actual homes may vary
whats the twist?
... its already been done...
yup, I thought I didn't get it, but it seems like there's nothing to get. Hope I'm wrong.
Because OBVIOUSLY the home is not a $200,000 home, that's why it has an asterisk next to it and a disclaimer at the bottom....
DUDE, NO1'S GONNA GET THE IDEA WITH THAT FONT SIZE!
And by the way, that's already done with a Budget Hotel. It's on Luerzers Archive, check it out.
It's a very expensive suite with an asterisk on everything: the sheets, the champagne bottle, door, etc.
On the bottom of the ad it has an asterisk with a copy that says: * Not included
The disclaimer is like 12pt type...it was shrunk to be on here!!!...that's I tell you what it says at the top of the page.
What's already been done? Using an asterisk? I'm sure it has...But you can say that any element/idea in any ad has been done before!!! You are acting as if the ad has been copied verbatim!!!....it's completely different.
ladora.. it's DUDETTE. not DUDE. ladylee? ;-)
first off, i don't know if it is your intention, but you are coming off as being rude in your comments. yes, the internet affords some anonymity, but it would behove you to be less on the offense.
i knew that the disclaimer said "actual homes may vary" but the logo is too small for us to view, and i have no idea what the product is. i'm not sure where else to go with my comments, until i know more about what the brand is and what your intention was.
Isn't it obvious that it is an ad for new homes?...and new homes are a product? I'm not quite sure why you don't understand what the product is? The logo is for "Pulte Homes", a homebuilder company.
Don't be so rude on your comments ladylee, it's a FORUM so you can post an opinion. If you're
not going to take the bad comments, it's better not to post. As you can see no1's getting it,
it's impossible that every1's wrong, think about the other way round.
I'm not too worried that you guys aren't getting it, b/c none of you guys appear to be from America...Everyone who I've showed it to in the States completely understand it, and find it amusing. And I'm not being rude, I'm trying to explain to you guys what's going on!!
i repeat, HOW U WANT US TO C THAT MINI FONT. IT CANNOT BE READ THROUGH THE SCREEN
DUDE!!! I WROTE IT AT THE TOP...because I know it is too small to read on the ad i posted....but you can tell WHERE on the ad it is posted!!!
Do you not understand that in "REAL LIFE" you can read it!!!!!!!!!!!!!!!!
(12pt font...pretty big and readable to most people!!!)
Too lazy to keep arguing lady, I just posted a comment, but if you think it's pretty good
why posting, just keep it in your book and do whatever you like. If you keep posting
ads and get some comments you don't like why post. Anyway, good luck.
if you only wanted comments from people who are from America, perhaps you shouldn't post it on "ads of the world". geographically, we both live on the continent "america" it isn't just a reference for those who live in the united states. there's north america, central america and south america.
a good idea gets across all nationalities by the way. and your idea is lacking. i doubt that people in the housing market who can spend roughly $200,000 on a home want to be reminded that they can't afford a mansion.
if everyone you know is telling you that the ad is great and you aren't getting the same response from people here that you want, doesn't that give you pause to think? at all? or are you too busy getting ready to use your "all caps" and exclamation marks to care?
I know what you are going for. The joke with an asterisk, but it is not that good of a joke to balance the disappointment the reader will feel. He will feel cheated and poor. That's not a good way to start a conversation for a brand.
Have to agree here with Ivan. It makes sense for Brinker Budget Hotels, but not for people that are planning to buy a home. It really goes to a personal level and holding up a mirror to show people, like Ivan said, that they are poor. I'm sure that wasn't your intention and the idea by itself is quite good. It's just the wrong product. Keep brainstorming!
i think if u put in the title something like: "the image says"... at least I could have told that the title is what the image says :)
I did not see the astrick from first time, and i figured from your comments the copy below, but it may be more evident in real size... anyway, it is a disappointment like ivan said, that u cant afford such a house :(
Well i guess I should have asked people in California about this ad, because it has to do with the California housing market, and it is too much of an exageration for people (in CA) to take the ad personally... The fact that there is a 200,000 home in California is almost unheard of....and the picture shows a 4 million dollar house... Thanks for all the feedback though, it was interesting
whew, i'm tired.
give up. your ad sucks.
or at least your tone....after reading several of your (ladylee) comments on this site, it seems you're missing the point of constructive criticism (along with an open-minded grasp of cultural relativity).
If all you want is positive feedback, come up with an ad that everybody all over the world can understand*. After all, we are in the Global Communications business here.
*asterisk ads are not clever just because there's an asterisk