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kristiaji's picture 28 pencils

ACT NOW to save Our planet

advert

ACT NOW, starting from little, everyday things.
It’s the only the way to save Our planet

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objective: to make people aware that reducing fuel is one of the effort to stop global warming.
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comment please... Thanks before...

| eijdA |

14 Comments

michelangelo_of_ad's picture 408 pencils

the thing is full tank has such a positive connotation for cars that the idea may be lost in translation...

"I have no friends, and don't want any." - Michelangelo

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

michelangelo_of_ad's picture 408 pencils

the thing is full tank has such a positive connotation for cars that the idea may be lost in translation...

"I have no friends, and don't want any." - Michelangelo

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

CreatEve's picture 503 pencils

i am not getting the ad..

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"I am what I was before, now I want to be what I am not"

wearmysocks's picture 1099 pencils

Sorry, don't like it at all. Not sure why exactly, it has the elements and insight to be quite nice, but it just doesn't seem to me to be complete. Maybe change little things, I definitely don't like "Earth's Health". I'm sure you can say that bit better.

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Energizer Bunny arrested, charged with battery.

mmackinven's picture 1150 pencils

I think it's around the wrong way. When the tank is full (Earth is full) that means Earth is healthy as we haven't used up all the oil yet.

Still won't make me stop and think 'Do I need this fuel to get to work today? Or shall I walk it and help save the planet?'

http://mmackinven.blogspot.com/

Guest's picture

excellent work. totally agree with this idea

http://equipobrote.blogspot.com

maranca82's picture 424 pencils

Totally confusing execution, although I think the idea behind it has potential.

ACJ's picture 2 pencils

I agree, Liam. We have to watch our fuel consumption. Our company uses fuel cards to help save money on more energy efficient fuels like diesel. Not sure baout the ad tbh. It seems to be causing mroe confusion than enlightenment!

Hellas's picture 1134 pencils

This ad is not really clear. It will not make me feel bad wasting gas because I can always refuel and recover earth's health...

And to be honest I don't like "earth's health"

The idea behind it is good though but can be executed in a different way. Maybe place a sticker on both ends of the screen at gas pumps that tells you how many gallons you fueled. Something like "You have used- 5 gallons- of earth's resources"

"I don't live in Greece, Greece lives in me..."

woody2310's picture 13 pencils

GOOD INTENTIONS BAD EXECUTION.

bakamono's picture 855 pencils

I think replacing Earth`s Health with Environment makes it better. Once all of our environment is consumed / destroyed /depleted / extracted / damaged and in our gas tanks / Earth is not going be doing too well.

because therefore it is

HappyHour's picture 2420 pencils

This is a 3-year-old post. I doubt they're still looking for feedback.

bakamono's picture 855 pencils

Wow! I did not see the bump ;)

because therefore it is

thompsongregory41's picture 2 pencils

Wow! I did not see the bump ;) me too

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