Absolute Love

Absolute Love

28 comments

ivan's picture
ivan

Right, this will go down well withe muslim community.

Ivan Raszl, admin of AotW

brandsurgeon's picture
brandsurgeon
693 pencils

Ditto.

Is this for Absolute Vodka? Is that a mosque or the Kremlin? Sorry, my geography's poor.

Most times, worst enemies used to be best friends...

ivan's picture
ivan

That's the Taj Mahal in India.

Ivan Raszl, admin of AotW

brandsurgeon's picture
brandsurgeon
693 pencils

Okay... just learnt something new. Thanks. Still don't get it tho.

Hey... you never got back to me on my beauty care direction.

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Most times, worst enemies used to be best friends...

Eugens's picture
Eugens
2630 pencils

You don't get it because you don't know the story of the Taj Mahal. It has been built as a present and a testimony of love for a girl.

ivanlim's picture
ivanlim
262 pencils

why the muslim community?
the taj is islamic?

ivan's picture
ivan

Well, it has minarets around and a crescent on top. I assumed it is. Originally it wasn't. Not sure. Hope someone can enlighten me.

Ivan Raszl, admin of AotW

Stigset's picture
Stigset
1456 pencils

It says everywhere that it is an islamic architecture build by a muslim, so I guess it is Islamic...

truecopy's picture
truecopy
400 pencils

Nice work and NO - its doesn't have anything to do with islam.
Why don't u check Google or Wikipedia before ur critics on what Taj Mahal represents?

"Sex sells. Truth even better." - A friend

hwaris's picture
hwaris
28 pencils

Right dude!! most of the time critics feel that their job is just to criticize.... in the process their faculty to appreciate gets a beating

Ab_Wahid's picture
Ab_Wahid
36 pencils

On June 17, 1631 Mumtaz Mahal died, after delivering her fourteenth child "Gauharar". Shahjahan stood dazed, unable to comprehend the situation. She had died leaving all her children, mother, and relations to his care. But he had promised her never to remarry and to build the grandest mausoleum over her grave. Her body received a temporary burial in the Zainabadi Garden in Burhanpur and in six months time removed to Agra. Shahjahan had already acquired from Raja Jai Singh a plot of land on the riverside. Here was to be built the Taj Mahal. Work on the tomb started in a frenzy with thousands of artisans and laborers toiling ceaselessly. The first anniversary urs was held in June 1632 amid royal pomp and show, attended by Shahjahan and Jahanara. The Mughal Emperor was a picture of grief.

On the second urs on May 26, 1633 the mausoleum had taken shape and the crypt chamber and the surrounding works accomplished. Peter Mundy's eyewitness

account relates: "There is already about her Tomb a rail of gold. The building is begun and goes on with excessive labor and cost, prosecuted with extraordinary diligence. Gold and silver esteemed common Metal, and Marble but as ordinary stones. He intends as some think, to remove all the City hither, causing hills to be made level because they might not hinder the prospect of it, places appointed for streets, shops, etc. Dwellings, commanding Merchants, shopkeepers, Artificers to Inhabit (it) where they begin to repair and called by her name, Tage Gunge 'Taj Ganj". This fabulous gold railing made of 40,000 tolas of gold and encrusted with precious gems and diamonds, enclosed the grave lying under magnificent golden constellation of orbs and lamps.

Shahjahan issued farmans to Raja Jai Singh ordering immediate and constant supply of the Makrana marble for the tomb. An inclined two and a half mile long road ramp was built to carry huge marble slabs to the top. In absence of wood, the scaffolding was of brick. The mausoleum rose higher with every sunset. In nearly six years time the main edifice of the tomb was complete. In the words of Ustad Ahmad Lahori, chief architect of the project: " And above this inner dome, which is radiant like the heart of angels, has been raised another heaven-touching, a guava-shaped (amrudi shakl) domeÖcrowning this dome of heavenly rank, the circumference of whose outer girth is 110 yards high flittering like the sun with its summit rising to a total height of 107 yards above the (level of the) ground."

The legendary gold railing was subsequently replaced by an octagonal latticed screen (Mahajar-i-mushababbak) of the most marvelous craftsmanship with an entrance fashioned of jasper after the Turkish style, joined with gilded fasteners. It costed 10,000 rupees but is the most splendid work of art, well worth its weight in gold. It stands enclosing the two cenotaphs.

Humayun's Tomb and the tomb of Abdul Rahim Khan-i-Khana in Delhi had served as model for the Taj with their dome-topped structure raised on a high platform. Akbar's tomb at Sikandara lent its dominant four-pillar design. Its splendid calligraphic ornamentation by Amanat Khan inspired Shahjahan to entrust the Taj ornamentation to the same artist. The tomb of Itmad-ud-Daula at Agra, built by Nurjahan for her father, had the most innovative and grand pietra dura decoration, a mosaic of exquisitely colored hard precious stones inlaid into the white marble. The lyrical rhythm of the floral motifs had an amazing beauty, which the Taj greatly emulated. The crypt and the cenotaphs at the Taj carry pietra dura decoration of a fabulous unexcelled elegance. In those days the cost of the Taj worked out to 50 lakhs and the annual revenue of 30 villages was earmarked for the regular maintenance of the mausoleum.

Unwilling to allow the native artisans all the credit for this excellence, Father Manrique in 1641 advanced the preposterous claim of the Italian jeweler Geronimo Veroneo as the architect. But this claim could never be proved and remained a legend only.

Minimum's picture
Minimum
1496 pencils

now thats love. Absolute
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

hwaris's picture
hwaris
28 pencils

In a nutshell ... the monumment represents LOVE. in this part of the world

Aisha's picture
Aisha
8 pencils

It is the simplest way to title something grand with your brand. It is generally well understood that Taj denotes Love. Then it doesnot make any difference if you put absolut as a prefix to it or KFC.

Ab_Wahid's picture
Ab_Wahid
36 pencils

Aisha have you been to india?if not then come n see taj mahal in the india.

jimchristianx's picture
jimchristianx
116 pencils

brilliant

hwaris's picture
hwaris
28 pencils

This is the only brilliant I've got! so thanks a ton dude!

chintan ruparel's picture
chintan ruparel
1516 pencils

SHAME ON YOU...cant believe u copied a student ad from an ad school in india!!

u thought no one wud know?? check this out guys!!

http://www.mica-india.net/programmes/Professional%20Programmes/showcas...

~ old habits die hard, older ones never do ~

hybrid's picture
hybrid
14 pencils

oops!!! its a copy of the student's work !

binunk's picture
binunk
216 pencils

Shame Shame !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

ivan's picture
ivan

It could've been the same idea popped in two different heads. Don't jump on him. Happened to all of us.

Ivan Raszl, admin of AotW

hwaris's picture
hwaris
28 pencils

That's more sensible... more realistic take!!

Eugens's picture
Eugens
2630 pencils

hey, maybe he's that student :)

if not, you should be ashamed, dude.

hwaris's picture
hwaris
28 pencils

All the people saying that it's a copy of a student's work are assuming something.
They are free to assume anything as long as it's not suppoted by any fact. I should feel guilty onlt if I have copied.
No with somebody baseless assumptions. if at all it resembles somebody's work well and good,
I'm the second person who saw taj like that.
My CD patted me for this, asked me to put it on noticeboard and I'm happy with that!!

For critcs... Happy criticizing!!

TRICKY's picture
TRICKY
3950 pencils

whatever the quarel here its obvious that it is a generic idea so nothing new in here

The man who stops advertising to save money is like the man who stops the clock to save time

Shut Theory's picture
Shut Theory
515 pencils

i dont see any resemblence between the absolut love and wander! i dont think this is the first time Taj Mahal bas been used. I dont agree that Absolut Vodka got any better by this. I can call anything with the word Absolut next to it... BUSH: ABSOLUT DUMBNESS! see? that easy :) honestly, the Absolut Appeal was the greatest ad i have seen, its when I started getting attracted to the business of Ads. Absolut Genius!

gulo's picture
gulo
461 pencils

Its good but its my personal belief that Absolut should no longer be touched.
There is no individual growth posssible it its Campaign unless someone comes up with something
totally detached from the whole Idea of Absolut Campaign

neat photoshop though.

akash.hans@gmail.com
vrakodar@yahoo.com

RobMc's picture
RobMc
243 pencils

i like this very much. good and clean.

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