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murthy's picture 235 pencils

colgate n other works!

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murthy

40 Comments

ivan's picture

I like the second one. Maybe the art direction could've been more exciting. For example if it was set in a poetic situation, like a desert or something.

The third one is fun. It needs a better image of a tooth that fits better to the handle of the hammer.

Number six has a good idea. But again, the art direction could've been better. Maybe it could be an open Pantone chart.

second_creator's picture 670 pencils

:)

http://www.unep.fr/scp/communications/ad/details.asp?id=55588&cp=&cat=

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

christinecccc's picture 2 pencils

Those Advertising this are made by crazy ideas...

Weimaraner dog tips: crate training weimaraner and weimaraner issues

murthy's picture 235 pencils

Yah, Thanks for kind advices on my works. Sure I’ll consider them.

murthy

Ashiwn's picture

I have a question for Ivan..!! Hi Ivan i have seen your comments and i am a first timer on this site and now that i was in a forum can u tell me if i coulod upload my pro-active work on this site If yes how can i do it..!! Please tell me it would be gr8 if this can happen as that would give me an idea of how my idea would transalate to others other than my CD

ivan's picture

Ashiwn, yes of course you can upload your works. You need to register first though.

itsmira's picture 15 pencils

hi
awesome work...
i myself made few ads. on anti-smoking...but not as simple and striking as yours
i was working on milk ads on same concept of strong bones....
never got to this level

murthy's picture 235 pencils

thank you very much itsmira, can i see yours works pls?! MY ID: siquis@rediffmail.com

murthy

Mahmood_Alam's picture 395 pencils

some are good need to work more

murthy's picture 235 pencils

thanx Alam. thank u very much!

murthy

o.m's picture

SURFACE ideas are what i'd categorise your work as.get deeper its a lot more fun.
r e s e a r c h!

backwords's picture 124 pencils

i think the best Ads are your Nike AD and Colgate 8.jpg ad. the others dont have enough concept behind them.

murthy's picture 235 pencils

nike ad is not mine.

murthy

Desi's picture 1052 pencils

Advice from the creative director.

Quality and NOT quanity is what matters. Last year I did only one ad and that got me a D&AD, NY Festivals and CA. I was really lazy to do more, plus i am really busy. So here is the feedback on all your ads.

1. Weight reducing: How many times have we seen this. Enter door is FAT, exit is SLIM.
2. Protect yourself: With Banana, gimme a break.
3. Indian Cancer Society: A coffin that looks like a cigi? Bad idea, equally bad execution.
4. Dental Clinic is shut: Haven't u seen 1 million ads like this for car loans where the bus driver is homeless, f and even similar shit down shop. In fact last week i killed the same idea my creatives presented for a tooth brush.
5. Molar that looks like a hammer: Check Bates Delhi work for Dabur lal dunt manjan. Dude, i live in Europe and i am aware of what's going on in your country.
6. Chain with Paste: NOT BAD. But i am sure the client will not buy this as this is not COLGATISH.
7. White text crossed out and Colgate replaces it: Not bad, but see Economist ad. In RED they say WELL READ and they have ecomist logo. They also did a few ones for coke.
8. Strong men. Come on. Next in the series will be a man pulling a truck with his teeth?
9. Colgate toothpaste on the paint thingee: It doesn't really make me use it for my teeth.
10. Nike: WELL DONE>

see out of all those you have 1 very good Nike and one good for colgate chain.

Guest's picture

im sorry man , but the NIKE SHOX AD , is not yours..
how can u post an ad that someonelse did ?
thats sux... and many colgate ads you copied from other ads..

Guest's picture

u guys need to look more ads around the world, i see here A LOT of ideas that already been done...

murthy's picture 235 pencils

thanks desi, thank u very much for urs valuable advices!!
n respected guest, y don’t see the 11th comment from 1st. I told already that nike ad is not mine. I put there as a link coz, to show somebody who done the same idea for a bournvita. Here, http://adsoftheworld.com/forum/dungeon/bournvita. So, pls., don’t get confuse. n hey, am not copied. Before any people can say that cartoon is copied, let me say that it’s not mine n it’s done by R K laxman. thank u guest. i put there as a link.

murthy

Mamouri's picture 14 pencils

Number 2 is really great. It's best one in the collection. I agree ivan, idea about desert.

Mamouri's picture 14 pencils
murthy's picture 235 pencils

very funny!! nice,lion climbed the tree?! Coz of his bad breath?!

murthy

Jayant's picture 20 pencils

Dear Mr. Murthy, Seen your ads....can't find any word to describe the atrocities that they have committed on us. Firstly, the Nike ad is from the One Show, not yours....secondly, Bata ad is piece of regressive junk that can't be even recycled....Thirdly, the La Balle ad looks more of a sex change clinic than for a slimming clinic....The condom ad....is the ultimate garbage one can ever come across in his lifetime.
All I can say is, FORGIVE HUMANS....stop making these ads & contributing to such portals....Save Humans....Quit advertising!!

Guest's picture

the skeleton ad is great
rest of them needs to go to the recycle bin

advice's picture

hi murthy

i can understand that people say things that might make you feel bad. let them say what they want.
saw your work, yes you are thinking of ideas but remember you are in 2006 not in 1750.
ple. spend more time on execution its very very much important in todays world
good idea with bad execution is a bad idea and no one will hire you for that.
ple. see more work from all over the world and i dont think that is a big problem today.

jayant buddy whats wrong with you? are you having bad day or your cd just kick your ass big time in
front of the girl you like. post your early days work i would like to see it. how many years
you been in advertising have learn nothing from it. fuck the ideation but common sense please
dont use such kind of language for anybody. if u can't encourage then atleast dont demotivate.

murthy's picture 235 pencils

thanx for urs comments n u ppl don't read prevois comments above?! before u comment anybody?! coz, u have to look 11th n 15th comment from top! i told alredy that nike ad is not mine! well..jayant r u copywritter?! really?! y, u don't have any patience to read prevois comments?! read all prevois comments before u give comment to anybody!

murthy

aj_stone1981's picture 486 pencils

Some nice stuff. Way overdone it with the colgate, just pic your favs. It's about what you leave out, not what you put in.

silverrocks's picture 50 pencils

ok..

......Next is what?!......

funky_frogii's picture 2548 pencils

i liked many ........ very very gooood......

few are done before...

i din understand the banana ad,and y did u combine the colgate to paint i din get...

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Advertainment's picture 262 pencils

strategy strategy strategy thats all I have to say. This is the worry new creatives in India face they think of one thing and thats it ohhh here's an ad and why London is usually top in this category. Pick a product which is been very badly advertised or something which is very hard to advertise, grind the product left to right get into it from an angle no one has ever thought of it before and please it's your book don't think of what the client is going to say etc etc. Its the CD's you want to impress with you different thinking.

Advertainment's picture 262 pencils

And to the Desi so called CD sod off mate.

jimchristianx's picture 116 pencils

Awesome Nike ad, where'd you download it from?

bebe's picture 194 pencils

Average at best. Too many visual puns for my taste.

And murthy...don't rip off other people's work. You ripped off that idea from the Jupiter Drawing Room's Nike ad from about 5 years ago. That ad made all the annuals as well. You think you'd be smart enough to know that. It makes me question what else you've ripped off.

Davosk's picture 4847 pencils

The skull with white teeth was a well know one aswell only much better. I think it was Colgate, the one with the National Geographic fossilised skeleton photo with perfect teeth.

michelangelo_of_ad's picture 408 pencils

only ones that stand out

1. the skull one for colgate
2. the palette one for colgate

rest: dont even think about it...but i guess this shows if you create a lot then you are bound to get one or two good ones.

"I have no friends, and don't want any." - Michelangelo

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

silverrocks's picture 50 pencils

to all, see the 16th comment from 1st. I told already that nike ad is not mine. I put there as a link coz, to show somebody who done the same idea for a bournvita. Here, http://adsoftheworld.com/forum/dungeon/bournvita. So, pls., don’t get confuse.

thanx to all...

......Next is what?!......

Davosk's picture 4847 pencils

Well don't confuse people then.

silverrocks's picture 50 pencils

well.. davosk, some people do not have to be made confused!! ;):)

......Next is what?!......

christine.taylor's picture 2 pencils

I thought the one by bata is really nice. It seems to be targeting the Indian market.

Christine
blogger at breast actives and get my ex back blogs

freak designs's picture 31 pencils

that bata ad and skull ad was really nice...!!!
Specially bata ad its very straight forward...
Would love to see more work from you... :)

aspiring designer

nicnac03's picture 2 pencils

Whoa those are some interesting looking pictures. Colgate has some weird ad makers.

Check out my site: win your girl back and how to impress a girl

munch.cu's picture 2 pencils

wow it's nice post and the picture is so very nice thanks for share your post.

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