Your favorite Online-campaigns
I am a "wanna-be" ad-student in germany and not that experienced in advertising. I recently saw the viral spots from volkswagen "Unpimp your ride"(
http://video.google.com/videoplay?docid=8285912950695828809) am that dove evolution spot.
I am extremly interested in your favorite or noteworthy online campaigns.
Or do you think only 360° communication with some parts in onlineadvertising are the future ?
i don't like the idea but i think one of the greatest campaigns (with central elements online) is the
transatlantic tunnel "transatlantys". ddb paris promoted a tunnel, which went from paris to new york.
in the end, the message was, that some things can only be reached by plane..an airline was the solution. sadly i haven't found a video.
and there was that lynx airlines thingie...i didn't like it, because lynx was more than attracting women to me. but it is a perfect example of communication in different channels...surrounding one central idea. http://www.youtube.com/watch?v=hky7wN2QGko
an other one: http://www.ffk-wilkinson.com/ fight for kisses..recently published...impressed me quite a lot.
so post on and thanks for reading !