Which country has the best creatives?


Submitted by Pouts on Thu, 2006-06-08 14:02.

Hi i'm coming from a small country GREECE, but it would be very interesting to converse on which country produces the best creative
work, although this is not really objective i think that it would be an interesting subject to develop.
Thanks.

‹ PARC it here... every wow has a why ›


Comments

ivan's picture
Submitted by ivan on Fri, 2006-06-09 08:20.

I think every nation has good and creatives. But in general Singapore has excellent reputation.

Chris's picture
Submitted by Chris on Fri, 2007-10-05 09:54.

singapore has an excellent reputation but most of the best creatives there come from abroad.

Citizen13's picture
Submitted by Citizen13 on Thu, 2008-02-07 23:31.

Singapore does not come close to New York, London, Paris.

Submitted by Totto on Fri, 2008-07-04 03:50.

Ivan,are you sure you have considered India.The creatives cater to multiple cultures and appeal too.Hence,the awards at Cannes and so on..

Submitted by shanglong on Sat, 2006-06-10 01:21.

wow. that's nice to hear. but to tell you the truth, most ads i see in S'pore are dull and really insults the intelligence of the viewer. care to share some big names frm singapore?

ivan's picture
Submitted by ivan on Sat, 2006-06-10 01:40.

Well, the ads I have seen in Singapore are just sligthly above average of other countries, but the work in the books and annuals is exceptional.

Submitted by wickedcheese on Fri, 2006-12-08 03:35.

I completely agree, even though I was born and raised here. A lot of Singaporeans think ads here are great, but as a student majoring in advertising, I'm beginning to open my eyes and realize this isnt the case.

No offence to anyone, but we have a hell of a lot of room for improvement :T

Submitted by popdistortion on Fri, 2006-12-08 05:24.

All over the world the same. The majority simply sucks. Always loved stuff from Switzerland, Argentina, England, Singapor, South Africa and some ads from the States.

http://www.reinhardkrug.de/

Submitted by kre8 on Wed, 2007-02-28 00:17.

ads in the media in singapore suck
the awards work is creatives' free expression.

Submitted by A. Beruto (not verified) on Sat, 2006-06-10 08:47.

I think London is still the best when it comes to creativity; many international campaigns for the biggest brands originate over there. But also look at what comes out of Paris, and Barcelona. In Germany good things are happening. Singapore has got great creatives but Bangkok and KL are getting there very fast as well. India is getting very promising. Middle East is embarrassing, as well as some European countries like Italy. Brasil is great, Tokyo disappointing, Hong Kong is out and the US is too self-centered but still win the most awards every year.
There is a list of interesting up and coming places like Dubai, Jakarta, Ho Chi Minh City, Shanghai, Mumbai.
Just check out the award shows and compare the winners of previous years. That you have to get out of Greece is obvious.
Also consider the agency you want to work for and who the creative director is. The best agency with the best CD could be in Alexandroupolis next year. Like Wieden+Kennedy ran a most succesful agency from bloody Portland, of all places. Or Crispin Porter + Bogusky doing the same from Miami; known for its vices but not its advertising.

Submitted by gabsternapster on Fri, 2007-01-19 04:41.

I realized that the majority of commercials I love are Honda commercials....then realized...the agency was Wieden..then realized the agency was in London....

My vote goes to London.

:)

Submitted by backwords on Sun, 2006-06-11 12:01.

USA has nice creatives and constantly push the envelope. there is a big market here so there is more need for the next best thing to grab your attention. i sometimes feel, however, that other countries are less limited in what they are able to do. It might just be the exceptions that i see on websites like these and other so i might be wrong.

Submitted by Desi on Mon, 2006-06-12 08:33.

Let us not mix awards with good creative. I think London is still the best in the world. Singapore is good as far as award shows are concerned but I have not really seen good stuff in real life. Same for India. Though it is getting better. US TV ads are generally crappy apart from the ones we get to see. Brazil is quite good, specially when it comes to art direction. Someone mentioned Dubai is good, they have one or 2 good ads a season, but I think they should do better. Problem with Dubai is it has not the best talent. We had a saying back in Hong Kong. Failed in London, Try Hong kong, or in short FILTH. Lot of filth in Dubai etc.

Beruto, you did not mention AMSTERDAM. Decent work, though I think most of the work of 180 is cliche, specially those adidas ads.

There are some creative agencies we never hear. Mother, St. Luke, BBH, Carmychael Lynch, Pyro, Cliff Freeman etc etc.

Desi
www.DesiCreative.com

Submitted by A. Beruto (not verified) on Mon, 2006-06-12 10:07.

I forgot to mention Amsterdam indeed. They always have good, steady creativity going on. I agree about 180, not really up to the level of what other agencies do for Adidas. I have the same about KesselsKramer, they are very good at promoting themselves as the best but besides the Diesel stuff it's all a bit samey.

It was me who mentioned Dubai but as an up and coming market: last year a "filth" creative of an independant agency did win a gold at Cannes.

ivan's picture
Submitted by ivan on Mon, 2006-06-12 10:18.

Is it Tonic? http://adsoftheworld.com/media/print/sony_ultra_slim

Submitted by A. Beruto (not verified) on Tue, 2006-06-13 03:16.

Yes, it is.
Cannes is only a few weeks away so let's see if Dubai is having a goldrush this year. But I think Mumbai and Bangkok will be stealing the show.

Submitted by gajusz (not verified) on Wed, 2006-06-14 08:19.

I think that's a simple question. USA that's the answer. They've created so many ads from 20's - that still rocks!
the other side of problem is NOT creativty big or bigger - is "open minded" with clients status...
thats the real question.
in USA they're not so problemtic as f.e. in Europe.
Im from Poland. We don't have problem with creation - we have huge problems with clients minds and budgets.

Submitted by kre8 on Wed, 2007-02-28 00:19.

clients suck everywhere in the world.

Submitted by cwiss on Wed, 2006-06-14 08:44.

i dont agree with the above post. you can get great clients here who are happy to run lots - take for instance pot noodle, fantastic creativity, very open minded clients. of course you can get clients who want very safe stuff, you've just got to challenge them or just dont give them safe work. end of. it's as much the creative teams to push the idea and sell it in as the client to open their arms and embrace different creative.

doing that on friday - see how that goes!

ivan's picture
Submitted by ivan on Wed, 2006-06-14 09:04.

It's not fair to compare the USA as a whole to other small nations just because of it's size of population. A fair comparison would be to compare USA vs India or USA vs Europe. See which one has more great work.

Submitted by the swede (not verified) on Wed, 2006-06-14 09:42.

Sweden is really succesfull in producing great creatives compared to the size of the country. For exampel Mother New York is run by swedes. And they have some of the best Web-creatives in the world.

TRICKY's picture
Submitted by TRICKY on Sun, 2006-12-10 15:33.

saud arabia has the best creatives in the world it is sooooo trashy to do ads over thee that you really need to be creative to juggle with ideas since most ideas are banned try it yourself and see the outcome heheh

Submitted by carpediem on Fri, 2006-12-22 11:57.

Which country has best creatives...hhhhmmmm as TS said, it's probably hard to be objective....I mean what kind of criterias do defines creatives in TS POV? The most awarded, the most productive, most fresh ideas, or the most campaigns etc. Hard to see the truth if you want to single out a country, it would be much easier to narrow them down to agencies, or individuals. Country have taboos, restrictions and culture (and religions, save USA and Europe), not to mention stiff-neck clients (who believe advertising is a waste of time and money they cannot do without)

If i have to point one country, i have to point at Thailand....and Japan. Thailand especially, I think is much superior to Singapore. i find that Thailand have sensibility in their creatives to their cultures and quirks as Japan have always done. No offence, Singapore looks great because they were seen in "understandable english" context.

Submitted by addyhoch10 on Tue, 2007-01-09 01:35.

i agree, it also depends on the clients' mentality.
some european advertising mekkas such as london and amsterdam profit by some clients' more "laid-back" mentality (though laid-back is probably not the right word in this context).
when rating a specific country's creative output we also have to consider that advertising hot spots usually attract good people from all over the world.

Submitted by ChuckNorris on Sat, 2006-12-23 12:16.

I would say England, but it's not about the whole country. Just London.

Chris's picture
Submitted by Chris on Fri, 2007-10-05 09:57.

I thought u would say chuck norris!
he is the best creative all the rest are just beginners.

Submitted by swarupmc on Thu, 2007-01-11 14:20.

JAPAN, THEY ARE NO 1 RIGHT NOW

MCP's picture
Submitted by MCP on Fri, 2007-01-12 19:58.

Come on! So few pundits for South Africa!?! We won Cannes Grand Prix for print and plenty golds too, SA is a great place to work - small bugets but a lot of creative freedom!

Submitted by Pouts on Sat, 2007-01-20 02:44.

What about the country that is called Earth, after all we are all brothers. Peace to the Creatives!

Submitted by m_aboudy on Tue, 2007-02-27 07:02.

i think singapore but in the next 5 years dubai may take the lead

Submitted by Eugens on Fri, 2007-03-02 09:26.

It depends, I think every country has it's share of good creatives. I'm from Romania and, as far as New Europe is concerned, we pretty much rock. But if I were to chose I'd say London. Gorgeous stuff coming from there.

Submitted by Minimum on Fri, 2007-03-02 09:29.

I feel The Netherlands always had good stuff. Lost it these days, but got a feeling we need to get back in there and kick some *ss :) Wait till I'm in the market :D

Submitted by Pouts on Fri, 2007-03-02 13:32.

Eugens, the Gorgeus London is a result of multi cultural mix, i'm in London right now and working with people from all over the wolrd! makes you create good things.

Greetings in Romania, in which agency you are there?

Submitted by Eugens on Fri, 2007-03-02 14:48.

A small agency called Speed Promotion. It's pretty cool actually, it's not like a big soulless corporation ;)

later edit. My dream is to work at W+K but shh, don't tell anyone else :)

Submitted by Pouts on Sat, 2007-03-03 13:38.

I think you share the same dream with everyone else in the ad world, anyway i have friends in ASHLEY&HOLMES Romania!

Submitted by Eugens on Sat, 2007-03-03 16:56.

nice. yea, I know, everyone loves w+k, everyone wants to work there :)

Submitted by Conceptual-eyes on Sun, 2007-03-04 20:45.

L O N D O N

Submitted by flo on Sun, 2007-09-23 17:45.

That would be Germany!

_______________________________________
MADVERTISING - tales from a very strange industry

TRICKY's picture
Submitted by TRICKY on Mon, 2007-09-24 08:43.

.............Alpha centauri

Submitted by Piet (not verified) on Fri, 2007-10-05 05:25.

Saatchi & Saatchi New York is doing pretty cool stuff now, just as Crispin. I would say the US. England has Fallon but even Mother is not what it used to be. But one thing is for sure: The best creatives are probably in the wrong place at the wrong time being totally ononimous. Being in the right country, the right agency and working for the right client is what makes great creatives great.
I live and work in Amsterdam and new hotshops are opened here almost daily. And there's W+K and 180. Still, I am not totally convinced that agencies like W+K, 180 or KesselsKramer at at their creative peak. Next to the US, I think the East (to us that is Thailand, Singapore, India etc) is showing nice work lately.

Chris's picture
Submitted by Chris on Fri, 2007-10-05 09:55.

well said

Submitted by michelangelo_of_ad on Fri, 2007-10-12 19:06.

Chant:
U S A !
U S A !
U S A !
U S A !...

"Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."-Sir Arthur Conan Doyle

Submitted by Davosk on Mon, 2007-10-15 03:54.

There is only one thing that the USA is good at. Arrogance.

Submitted by michelangelo_of_ad on Mon, 2007-10-15 16:38.

I was just joking...

"Mediocrity knows nothing higher than itself, but talent instantly recognizes genius."-Sir Arthur Conan Doyle

Submitted by Davosk on Tue, 2007-10-16 02:40.

Glad to hear that.

Submitted by syamparmi on Tue, 2007-11-27 07:36.

INDIA

Submitted by ispeak on Tue, 2007-11-27 08:29.

UNCLES, AUNTS, BOYS, GIRLS , BACHELORS , SPINSTERS ETC ETC AND THE WHOLE WORLD AT LARGE...

PLEASE STOP THIS FUTILE DEBATE AND LETS ALL AGREE THAT THE BEST CREAIVE WORK COMES OUT OF ASIA AND IN THE FOLLOWING ORDER...

INDIA
INDIA
INDIA

PLEASE FEEL FREE TO FILL UP THE REST.. BUT MAKE SURE GUYS YOU KNOW GEOGRAPHY TO THE 'T'.

saint-au's picture
Submitted by saint-au on Fri, 2007-12-07 05:35.

Australia here.

My country needs some work done.

Submitted by Shaundannyboy on Tue, 2008-01-29 03:15.

S&D

LONDON LONDON LONDON LONDON LONDON

IF YOU MAKE IT IN LONDON YOU CAN MAKE IT ANYWHERE!!!

mmackinven's picture
Submitted by mmackinven on Tue, 2008-01-29 22:59.

New Zealandia!!!

http://mmackinven.blogspot.com/

Submitted by ashish07 on Thu, 2008-01-31 16:09.

INDIA. INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA.INDIA. I THINK U UNDERSTAND!

Chris's picture
Submitted by Chris on Wed, 2008-02-06 11:44.

not sure i understood you mate, where again?

Submitted by Adaddicted on Tue, 2008-08-26 01:55.

I am sure that there are no Creatives in India.
They are working for the leading agencies around the world!!

withalltherespects

mandysingh007's picture
Submitted by mandysingh007 on Thu, 2008-02-07 23:19.

Which country has the best creatives?

hahaha i think this is not possible who is the best i think all country has the best creatives

"Life is not alwayz same"

wearmysocks's picture
Submitted by wearmysocks on Fri, 2008-02-08 11:59.

Hmmm, tough. I really like a lot of stuff I've been seeing out of Brazil lately, although I wouldn't say they're the best yet.

Honestly, it's most likely London or Singapore, although South Africa can also dish out some kick-ass creative.
------------------------------------
Energizer Bunny arrested, charged with battery.

sonucoues2002's picture
Submitted by sonucoues2002 on Wed, 2008-02-13 02:28.

INDIA is no 1 folks
INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA INDIA

Submitted by nice gaijin on Wed, 2008-02-13 04:58.

Italy, obviously. 9_9

What a stupid question. Might as well ask "What country produces the best mothers?"

Submitted by YOUNGO on Tue, 2008-02-26 09:03.

Its me, where ever i go the country comes to be the best in creative.

Submitted by simpson_tech on Sat, 2008-04-26 15:23.

sua and england for tv; india, germany and brazil for print.

Submitted by LifeIsAVainBatt... on Fri, 2008-06-06 14:46.

Jesus, folks, stop it!
This turned into EuroAsiaAmerica Vision, everybody's just sucking his own dick :)))
Stop it, please.

hard_core's picture
Submitted by hard_core on Fri, 2008-07-25 09:25.

Theres a thought.

Submitted by WaZoo on Fri, 2008-06-06 16:15.

Are creatives (worldwide) even dumb enough to vote on this subject?...Case closed :S

Submitted by aamiradnan on Mon, 2008-06-16 02:50.

Sydney guyz doing well!!!how could you all forget Australians:o

Submitted by copywriter.txt on Thu, 2008-06-19 16:12.

Almap BBDO is the best country in print, for sure.

Submitted by stefanOE on Thu, 2008-06-26 13:47.

somehow i have the feeling that here are no germans (or austrian like me)...what about hamburg ?
JvM rocks...also in Vienna by the way

Submitted by krautland on Mon, 2008-06-30 01:13.

I am german and the german ad industry sucks donkey balls. jvm... pah, what a joke.

that's why I emigrated a long time ago.

Submitted by Adam Hyde on Mon, 2008-06-30 04:31.

What about South Africa???
They can be in the shortlist...

Submitted by Totto on Fri, 2008-07-04 03:46.

When it comes to ideas,i think India is quite the dominant player.A tad laidback when it comes to execution though.American ads are no longer good.Singapore is also outstanding.

Submitted by samuelcarlos on Wed, 2008-07-16 03:19.

Personally I find eastern advertising to often be painfully obvious and unconceptual. Most of my favourite ads seem to come from France, those french are just so eccentric, quirky and free-thinking! I love it.

Submitted by HellasLover on Wed, 2008-08-13 02:22.

geia sou patrida!
talenta uparxoun pantou alla exw akousei apo singapore einai oi kaluteroi