what is the coke side of life?

Browsing through ads today and came across the "coke side of life" ads. They seem lack continuity and direction. What was coke thinking? Changing direction isn't bad, as long as they know where they are heading, but it looks like they haven't got a clue?

what do you think?


Rusio's picture
326 pencils

Theres also the Coke side of Music. Check this ad.

shamy's picture
5 pencils

i'm sorry i guess that i should have clarified. these print ads do relate and i understand their concept, but they are the only thing that have any continuity. the tv ads are all over the place. i think the slogan is strong and the print ads hold true to it but i am just confused as to what coke is trying to say with everything else. the other mediums just don't relate.

grand theft coke - http://www.youtube.com/watch?v=JoMAqh1N29I
happiness factory - http://www.youtube.com/watch?v=Ipmz_KrBaSg
viral doggy - http://www.youtube.com/watch?v=92qYglaOA7w
jack white - http://www.youtube.com/watch?v=hdpGu3PPSBA
viral mr. cloud - http://www.youtube.com/watch?v=Xyv_EuFgW20
happy bottle - http://www.youtube.com/watch?v=ylFzSIj4jYY

they just seem to be all over the place.

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