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To all the losers out there
Submitted by picktokyo on Wed, 2008-05-21 15:22.
dangit, I'm a loser too.
After 5 times joining student awards since a year ago - including 2 d&ads and a young guns, I have never win any shit, except one shortlist.
Which is a shame really.
After seeing a whole winners (like tons of em) and nominations from the D&ad announcement this evening, I was thinking to myself, how am I able to compete against them? I can't even nail a student brief? I can't even get nominations
Does anyone has the same problems with me? Don't you feel tired eh?
Is this a sign that I should just quit advertising and start another career?
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one shortlist in five competitions is not bad my friend
and besides, the quality of your work is not judged by the number of awards you win. it's an extra. You posted some good work here, keep making good work and you'll win some awards. Or you don't. So what?
life's not about awards you know. off course we all want them. i didn't win any of the big ones. just some local stuff
but i'm happy. and i'll win them. or maybe i don't
remember, it's just advertising.
(and now notice the change i made to my signature :-)
- Here I wrote something smart -
Cool man. Eventhough I dont know how to compete with those shiny winners, I think I will just try my best. Maybe awards is not my thing. But still one concerns me is the preconception that awards winners are absolutely better than the losers wherever you look at it. So I haven't won anything - that made me think that I'm not as good as other and positioned myself even lower. But hey thanks for your advice! I'll move on man, stay cool stay cool lol!
And oh yes, that ever changing signature!!
Don't worry, you don't only need good work to win, you also need luck, because there is so many people with so much work out there. An ECD once told me he has to deliver 10 great campaigns to win one metal, even though all 10 deserved it. And, I think with time this will only get worse. So, don't worry about awards. It's overrated. :)
Hey yeah, thanks man. I would try harder in professional level. Cause obviously I'm graduating, and I won't have any great stories abt college to tell my children. Maybe there are plenty paybacks when I'm in industry.
And yes,,, when will I get my kiss of luck?
Dude, I felt the same way as you. I've entered at least 5 competitions in a year's span and it wasn't until about march that I won something. The bad part is it was a couple of bronze awards and not gold or silver. I was excited, but at the same time I wanted that GOLD! You probably know the feeling, with that shortlist. It's awesome that you make it that far, but ut seems "incomplete" without the first place. Anyways, I just got word that a couple of my things got into the "Applied Arts" student annual. Which is a big deal (I think) So my point is, don't quit dude, maybe you don't win the first five, but you might win the next four. You never know man. I also agree with Ivan that luck has a lot to do with it. It's a very subjective field and you never know who's gonna like your stuff.
Here's what you need to do my friend...
Step 1) Grab a beer
Step 2) Put some Bob Marley* on
Step 3) Try again until you succeed.
*optional, but highly recommended.
-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Yeah lol. All I wanted was D&Ad pencil...
Sometimes I saw D&Ad annual and I saw one of the winners, then I would say "Hey,this is rubbish, and this won?" or "Well this isn't bad but not great either, why this won yellow pencil?"
Well, that worries me man. Because my work that I liked wasn't even got a finalist. Therefore I'm thinking, maybe it is just me, I don't have the right sense of judging advertising work or maybe I have a low tacky taste for advertising, that made me think that a good work is bad. It seems now, I have lost a tad level of my confidence in judging creative works. I was confident, what I think it isn't good, then I would say it, but sometimes awards make me confused. Am I actually the one who is stupid?
Don't you feel that way?
Dude, I know exactly what you mean. I went to the Addys show where I won bronze. They were giving away the golds and I though to myself "Really, that's the gold winner?" I mean many of them were great, don't get me wrong, but some of them were just like "WHAT?" But, like I said above, it's all subjective. My friend entered the EXACT SAME pieces last year as he did this year to the same competition, and last year he didn't win anything! This year he got like two golds and a silver. For the EXACT same pieces. So it all depends on the judges man.
Also, I know what you mean about you liking something and the "lesser" one winning. I think professionals working in the industry can tell you this a bit better, but I'm interning at an agency right now and this happens all the time. The art directors like or even love a certain idea. The are sooooo set on it and then the client comes in and likes the one that they think is shit. Not the same as in competitions where its judeged by other professionals, but its still the same principle of getting rejected.
One of the writers at the agency told me something the other day that will stick with me for a while. He was saying that there is SO much rejection in this industry. Other jobs you just go in there and "do your thing" for the day and you're through. But here you're constantly showing stuff and getting rejected like crazy. I've seen it first hand. If you don't have the "thick skin" for it, it will suck because its constant.
no worries buddy. winning awards is a matter of luck. but as neil french has said, the harder you work, the luckier you get. so concentrate on what you believe is true and work like hell. Don't forget that Van Gogh wasn't a billionaire when he died.
Geez... I gotta try that.
"Is this a sign that I should just quit advertising and start another career?"
You know what they say: Never ever give up. If you love what you do.
Don't focus on winning awards, focus on making the best work possible. Enter it, but don't expect anything - you'll be pleasantly suprised one day.
oh yes I'm so on fire now, I'm feeling like killing a few CDs today!
I'm so bloody on the heat!
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