Think Globcal...

3 questions to everyone:

What do you think is better:

1. Think global act local
2. think global act global
3. think local act local

I'm really looking forward to hear stories about cultural misunderstandings and also your opinion about this big Q in global advertising

Eugens's picture
Activity Score 2624

I think it depends on the circumstances. Sometimes you need to do 1, sometimes 2 and other times 3. Let me exemplify:

1. Coca-Cola needs something done for the Romanian market. Think global (brand communication) act local (adapt to the market).

2. Coca-Cola needs something for the world market. Think global (brand communication) act global (global communication)

3. Romanian Cola Company needs something done for the Romanian market. Think local act local.

That's how I see it.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

What about ... think Local act Global?

It's my job to keep punk rock elite

Pouts's picture
Activity Score 703


think local act global is another Q!....

Minimum's picture
Activity Score 1490

and waaaay better than the rest

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

TRICKY's picture
Activity Score 3954

isnt HSBC the best bank in the world ?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Think galactically, act locally.