Qualifications in the Ad Industry
For years, I've tried to actively notice advertisements and other real world examples of graphic design and marketing. I especially enjoy looking through sites like AOTW (which I think is great, btw), because to some extent, I get to hear the voices behind the ads. There certainly is a gamut that runs from slipshod to truly great work, and as I look through the spectrum, I wonder what kind of education and experiences the people responsible for the ads have had, and what kind of affect that has on the end product. I ask because I don't consider myself to be in marketing per se, but I'm curious about the inner workings of the industry.
I know that for professional ads there are many people that contribute in a variety of ways. What I'm curious about is the average level of education of people in the industry, and just what they studied (perhaps a per-position breakdown is in order). At what point does experience outweigh the absence of a degree? What about the posters here on AOTW? I've seen a lot of people claiming to ad enthusiasts or students, but students of... graphic design? Marketing? Business? What?
Also, for a lot of ads here I see multiple names even for the same position; just how much does one need to contribute to an ad to be credited? Lastly, who is held responsible for a bad or unsuccessful ad? The last person to sign off on it?
I understand that the answer to these questions will vary greatly depending on the companies and firms involved, so I'd appreciate any anecdotes anyone has.
Thanks for taking the time.