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Public Service Campaign for Don't Drink & Drive
Submitted by Satish Aditya on Sat, 2007-05-19 04:28.
Hi Ivan,
Hey hi. I think me and my team have come up with a smart idea for Don't Drink & Drive. And, we are kinda kicked about it. Basically because this campaign explains Don't Drink and Drive in a new and refreshing way. So, do take a look and send me the feedback. Just one more thing, the team here bets that it will be on the home page. All that i told them was.... " let's see".... So lets just see.
This idea of" dont drink and drive" in a different and humurous way is about the fact that after drinking you become a stanger to yourself. Moreover, the situation in which the concept and idea is explained is very natural and we encounter this in our day to day experience. The key thought: If you surprise yourself after drinking it means you are stranger to yourself when drunk. So drinking and driving is like handing over your car to a stranger.
Regards
Satish Chandran
Brand/product advertised: Bangalore Public
Advert title(s): Don't Drink & drive
Agency: ETERNALITE ADVERTISING
Agency location (City, Country): BANGALORE, INDIA
Agency website address: www.eternalite4u.com
Creative Director: AJAY CHAVAN
Art director: SATISH CHANDRAN / DILIP.M
Copy: DILIP.M
Comments
so what i said this because i was drunk so sue me .....regarding the driving i dont see the link between "dont drink and drive" but rather "dont talk when you re drunk"
sorry to say but the lines need a lot of work.. they are not funny at all (if thats even the idea) and i agree with the comment above regarding the “don’t drink and talk” thing.
i dont get the tag at all with those headlines.. you are talking about a car in the tag but your headlines says nothing relatable to a car.. makes no sense at all to me.
It this lack of creativity or the sense of understanding.... What's the point in saying the same thing in the
headline and in the baseline. It sounds so eccentric to me.. I thought advertising was... when you cover
the baseline the headline doesn't tell you what the ad is about and vice- versa. When did advertising
started spelling out A for apple... Seriously.. And, what's this thing about talking? Crap.. My idea is
"you become a stranger to yourself"... And my way of execution is a conversation...dumb dumb... give me a break...
It this lack of creativity or the sense of understanding.... What's the point in saying the same thing in the
headline and in the baseline. It sounds so eccentric to me.. I thought advertising was... when you cover
the baseline the headline doesn't tell you what the ad is about and vice- versa. When did advertising
started spelling out A for apple... Seriously.. And, what's this thing about talking? Crap.. My idea is
"you become a stranger to yourself"... And my way of execution is a conversation...dumb dumb... give me a break...
For ex: see the ad for nike( banned ads).. a nude girl sitting with her legs open.. and it says "Just do it"....
Now what the hell is a shoe got to do with that... think friends... think again...
beer party, ive never heard that name b4
how sad? start drinking beer or at least watch the movie" beer party"
yeah you drink beer at a party but you dont call it a "beer party", it's to literal man. ok mabey in india they do.
creator of this ad,
take TRICKY and nsk's advice. and STOP trying to force people into buying your ad. if its not working, its NOT working... need a change of plans.
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