Paper View Technology

Cheap, paper-thin LCD screens imminent!

Hot on the heels of Royal Dutch Philips announcement last month of a flexible LCD screen, comes another announcement of similar technology - this time from Siemens. The announcement, reported in the Guardian, quotes Siemens spokesman Norbert Aschenbrenner as saying that one square metre of the material costs around £30, and scientists working on the screens said they should be available by 2007!

According to the Guardian article, Mr Aschenbrenner went on to say:

the new screens, which are literally paper thin, can do everything a regular TV screen or computer monitor can do, but cost a fraction of the price. The technology makes it possible to put moving images directly onto paper … at a cost that would make it economical to use on everything from magazines to cigarette packets … where the moving images would give more detailed instructions than any photo could ever do,” he said.

He said that the technology will be used for Harry Potter-style dynamic pictures in newspapers but will probably take a little while to get cheap enough…

The company believes there will also be a market for using them for simple computer games which could be printed on the side of a package or given away free in magazines.

http://media.guardian.co.uk/site/story/0,14173,1591602,00.html

Imagine the applications for print advertising!!!

4 comments

Modal Writer's picture
Modal Writer
333 pencils

ever seen those Phillips LED t-shirts they had a tradeshows recently? Same kind of idea, but imbedded into fabric. Pretty soon anything will be able to be come an ad, and a moving one at that. Fuck Tivo, now anything can be a 30 seconds spot!

http://www.youtube.com/watch?v=Tadnmfctx8I

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Yeah - have heard of ambient advertising via flatscreens on the front of people's shirts. Ambient or intrusive? Guess it depends on how you look at it (no pun intended).

original doodles + creative sweat = thinkingfresh.ca

ivan's picture
ivan

Very cool. But, somehow I doubt this will hit the streets within a year.

Ivan Raszl, admin of AotW

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

Siemen's is way off date. This company is good - but is not quick. They have their hand in everything from cell phones and medical equipment to having designed the entire engineering system for the Toronto Sky Dome's retractable roof. Have yet to see them move "fast" on any product launches. Plus - their illustarted copy for this product looks like it was designed by a 10 year old :(

But how fast is it going to take for "another" company to actually develop this technology? It's coming - maybe not in the next year, but sooner rather than later. Is there an alternate advertising opportunity with this concept, is my question. Why just for magazines? (*I scoff at the idea of using it in newspapers*). Why not wrapped around telephone poles? Or deposited in random locations for some gorilla/outdoor ad campaigns?

Should be interesting.

original doodles + creative sweat = thinkingfresh.ca

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