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4 Comments
It's a bit too much moving... The truck moving, the posters are moving. You get all this movement and you can easily miss the message of the ads. I'm sure there is a concept where all this can used as a benefit, but generally I think it's too much.
I think pple will notice the green first more then the ad. Just killed by that lime green... black or grey will make the ads stand out more!
the thing is, this truck is often parked for sometime during unloading. And if it's Asian cities, most of unloading job is done in front of the store, it's not like back-alley delivery in western cities. So, I guess this idea is not that bad, cos often the unloading spot is a prime spot where cars can't even park there, and it's designated for unloading only.
I see that girl everywhere. She was on the uloop website too. Try and get a picture of cool mobile billboards or something worth talking about. Or something that you have done.