Mobile ads anyone???

I remember the unbelievable hype of the mobile ad platform at the turn of 2006. It's June now and I'm wondering what in the hell happened. I am speaking specifically about mobile advertising in America, but would be interested to hear anyone soundoff regardless of where they're from.

ivan's picture

In the middle east the mobile ads resemble the perfume ads. Full of style, no concept.

halfwatergirl's picture
Activity Score 8

It's just so hard to scale mobile advertising. Our firm has not had any luck with it in the past. The entry is also very high with all the tech expenses on the implementation side.