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I do not like this ad.
The product is barely showing, it is in the shadow and you cannot appreciate it clearly. Also the copy is too simple and makes no sense, "Drives like a song", Smooth? I would guess, Clear? maybe, Calm? But what if I like heavy metal or rock, I believe they might had a very good idea but when they placed it in paper it didn't show as the would hope.
Sorry....(but, this is just my opinion)
put it in the exhibition, actually, don't because diana's right, it's see-say, and forced, that's a double-whammy.