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Let's say you were a creative director...
Submitted by Soph_10 on Fri, 2008-04-18 03:05.
Hypothetical
Let's say you were an art/creative director.
Your product is a somewhat educational but still 'fun' and 'wacky' magazine aimed at children aged say aroudn 8 to 12
But with so much debate in current society about advertising to children and the ethical dilemma behind it how would you present a campaign directed at this target demographic?
Interested to see what people come up with!
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oh yeah, try to get us to solve your brief.
first questions, wannabe-planner: who makes the purchasing decision with 8-12 y.o. and do they reach more boys or girls?
a hint:
"debate(...) the ethical dilemma"
actually its not a brief i have at all- if it was i wouldnt have said anything
im at university and we've been discussing ethics in advertising. And I found I had a unique interest in this area.
so dont reply if you are just going to be negative
If this is true, you should have said what it was for in the first place. The way it was worded did indeed sound like you were trying to pan for ideas. Consider the ethical implications of people doing such things, and what does it say about advertisers when they see a post like yours and their first thought is "scammer."
well my apologies for how it 'sounded' I was just trying to generate some discussion.
and its a discussion of ethics in advertising to children. Because when posting something in a generic way saying 'im a uni student what do you think about this' it bores people. At least generated a little interest the way it was put
Well, I'd say that "krautland" touched on the key question, are the 8-12 y.o.s actually making the buying decision? Maybe in a few cases, but most likely they will implore their parents to buy it for them, at which point you have a mature audience to interact with and "sell". That's when the educational aspect comes in. Frankly, unless you are educating them about sex or politics or some other inappropriate topic, I doubt you would encounter much debate for motivating kids to ask their parents to buy them something educational.
--Jeff
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President, Singularity Design
www.singularitydesign.com